“If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process” — Joe Pulizzi, Founder of Content Marketing Institute
Most bloggers do not realize the importance of email-list until they see the impact it creates on blog traffic and revenue.
Before realizing the importance of email list, you should actually know what it is.
An email list includes names, email addresses and contact number of the people who permit you to send them updates about your blogs or products via email. As these subscribers joined your network and email list via signing in and verifying all the details, it means they are extremely interested in what you have to offer.
Now, the point is how to build your email list gradually. What is the best way to nurture it?
Some say having an optimized website CTA is crucial. Others believe that the key to more subscribers lies somewhere in social media. Promotions, co-marketing options, and offline events come to mind too, but all of these strategies take time, money, and effort. Plus, not one of them guarantees success.
Here’s another proposal – create a quiz!
Let’s talk about why quizzes make an effective email list-building technique and discuss the best ways to make them irresistible.
Can You Resist a Challenge to Click?
In order to understand why quizzes have always been viral, we must put ourselves in a quiz taker’s shoes. While scrolling down one’s Facebook feed, there are two types of content that usually catch one’s eye. The first gives the user a chance to get something for free, and the second invites the user to learn something new.
Coupons, discounts, vouchers and freebies all fall under the first category. In the context of marketing, they are all deemed effective. The problem is, not everyone is interested in getting something they don’t actually need, even if it’s for free. Unless it’s a really great catch, most of us will keep on scrolling.
The second category includes everything from daily news to opinion pieces to DIY tutorials. It imparts knowledge, both theoretical and practical, that we would like to collect for our treasuries of know-how, and it’s always for free! Be they enlightening or purely entertaining, quizzes belong in this group too.
But in terms of clickability, quizzes are better than both of these categories combined. Quizzes give the opportunity to learn something about ourselves.
Sure, some quizzes are so ludicrous and trivial that even the most passionate quiz takers would easily pass them by without clicking. But, such quizzes need to have a headline like “What’s your blogging style?”, “How successful in business you are?” or “What type of a quiz taker you are?” This way, customers get attracted towards your quiz.
If you can learn which character from Game of Thrones you are, that newly acquired knowledge about your personality will either give you a self-esteem boost or point out some character trait that you need to work on. Either way, that chance to get to know yourself a little bit better is why you cannot resist a challenge to click. And, that’s what intelligent marketers count on when they are creating quizzes.
How to Create a Compelling Quiz
To create a quiz, you need a reliable tool!
Although you get a myriad of brilliant quiz maker options to choose from, always opt for those that are user-friendly, intuitive, and fast. A great tool should also offer multiple types of quiz questions and allow you to add videos, images, and other types of content. You’ll want to customize your quizzes too, to share them across channels, and to analyze their results, so ask about these features as well.
You need to choose an appropriate quiz format
For this, you’ll have to return to your audience targeting strategy and review the preferences of your ideal buyer persona. If the person you’re addressing is young and fun, a personality quiz that reveals ice-cream flavors might work. If you’re targeting entrepreneurs, offer them an assessment quiz to learn whether or not they are team players. The possibilities are really endless.
Try Out These 5 Viral Quiz Formats
With that in mind, we give you the 5 viral quiz formats that everyone will click through.
1. Personality Quizzes
Personality quizzes are preferred among bloggers since they can be anything from “What tropical bird are you?” to “How rich will you become?” In addition to being incredibly fun, this quiz format is compelling because it offers a glimpse into who you actually are and where are you heading in life.
It deserves bonus points for collecting invaluable data that might soon become a part of your CRM base. Every subscriber, and there will be a lot of them, will be at the top of your sales pipeline – if you’re selling something – until your well-written emails eventually convert them into paying customers and loyal brand ambassadors.
2. Assessment Quizzes
The same applies to assessment quizzes, which are essentially very similar to a personality format. If you want to create a quiz that appeals to infopreneurs and trivia buffs, think somewhere along the lines of “How much do you know about project management?” or “How well do you know [topic]?”
3. Score Quizzes
Score quizzes are also very popular, since they let you calculate how intelligent, emotional, skilled, or insightful you are. Like personality quizzes, they offer a unique opportunity to learn a little more about yourself and your strengths and weaknesses. Plus, they can give you a proof for how clever you are.
4. Hybrid Answers
Instead of the traditional multiple choice answers, why not offer pictures? Buzzfeed has been doing this for quite some time, and others have started to take their lead. If the quiz is, for example, “What type of writer are you?” get them to choose between pics of fierce lions and cunning foxes.
5. Short Answers
Now, all of the previous quiz formats rely on the principle of multiple choice – the quiz takers get a question and respond by choosing one of the offered answers. But, there are other ways to create a quiz. This one allows you to ask your subscribers something, and receive a direct, though short answer.
This type of quizzes typically requires more time, both to create and to take. Also, most people don’t like giving out personal information about themselves unless the reward is truly tempting. If you want to use it as an email list-building technique, take a “How may we help you?” approach and ask your subscribers what it is that they want and need from your niche, but cannot find anywhere around.
Whatever you choose, quizzes will make your email list grow. Like all great content, they provide a short, but much-needed relief from our everyday tasks, but appeal to our narcissistic side at the same time. And, what else would tempt you to click and subscribe if not a fun cheat sheet for who you are?
This post was written by Angela White. She is an ed-tech enthusiast with a passion for writing on the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at ProProfs; a brand that’s known for creating delightfully smart tools such as Quiz Maker and Survey Maker.