You’ve put in the time, you’ve written for hours and edited for twice as long, and your latest blog post is finally ready to go up online. But something feels like it’s missing from this one. What could it be? Video! Your blog is missing video! Video is one of the best ways to […]
Investment Blogging: A Few Tips to Get You Started Right
As little as a decade ago, you would have had a hard time convincing anyone that there’s real money to be made online through blogging. It just seemed like a weird hobby that was mainly pursued by people who couldn’t find anyone interested in their peculiar fixations. Today, the age of the internet and the […]
5 Social Media Tactics to Build Better Relationships with Your Readers
The age of faceless brands devoid of soul or substance is long gone – nowadays business success is built on a foundation of trust, and an emotional relationship between the brand and the reader. And social media is the best place on the web to build such a relationship on a global scale. By posting […]
Content-Driven Lead Generation For Bloggers
Great web content can do more than just offer valuable information and connect with customers – it can also drive new leads. But what makes content a conversion tool? These simple strategies can create powerful client connections via your blog that will send sales through the roof and even do double-duty across platforms.
7 Inspiring Landing Page Examples to Copy on Your Blog
If you don’t have a landing page on your blog, then you’re missing out on a lot. A study states that companies get a 55% increase in leads after increasing their number of landing pages. Landing pages help turn visitors into subscribers or customers. They help justify your ROI so you can raise your website […]
How to Get More Leads from Your Blog’s Contact Page
Your contact page is meant to turn site visitors into leads. However, there are times when visitors leave your site because your contact page falls flat. This is a pretty bad thing because your visitors wind up on your competitor’s page instead. According to a report, contact form conversion rate is only 3%. But that […]
Ecommerce Blogging: How to Turn Visitors into Customers with Content
Writing content that converts is crucial for an e-commerce site. That’s what 87% of consumers count on when making decisions — their answers regarding product content range from “very” to “extremely” important. The problem is, the purpose of most e-commerce content is to inform and not convert. If you’re one of those bloggers who write […]
6 Important Social Media Metrics Every Blogger and Marketer Should Track
In the modern online world, you’re either on social media, or you don’t exist. Unless you’re running a strictly-nuanced business that resides in a niche market where everyone knows each other and nobody from the outside world needs to find out about your company, you need to use social media. Simple as that. After all, […]
Rebranding Your Blog: 3 Questions to Ask
If you run a long-standing blog or a website for your business, rebranding is something that you will probably want to think about at some point. Whether you need to evolve your brand to cater for an increasingly different audience, or just freshen things up, rebranding helps you to grow and develop while keeping things […]
How to Protect Your WordPress Site from Hackers
WordPress is the world’s #1 Content Management System. It’s easy-to-use, open-source, customizable, and flexible. It also comes with a huge repository of plugins and themes and wide community for support. These reasons are why it has a 59.5% market share for all websites with a CMS. However, as good and popular as WordPress is, it […]
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