We apply various marketing strategies in order to promote our blogs, businesses, and brands. We do content marketing, email marketing, video marketing, and much more. One of the most popular – and effective – strategies we have today is SEO – which means Search Engine Optimization. This strategy falls under Search Marketing, and has a […]
Is It Worth Getting a Digital Marketing Certificate?
Nowadays, most of our communication with people happen over the internet. Texts and calls can now be done through iMessage and FaceTime. Knowing the latest news and trends, and keeping up with our friends can be done through social media platforms. This is why Digital Marketing is slowly becoming an essential skill – especially in […]
How to Write a High-Converting Indoctrination Email Series for New Subscribers
Getting someone to visit your blog and opt in to your email list is a huge win. It’s the reason you develop opt-in forms, lead magnets, and funnels. But this is no time to stop and celebrate. If you want your new subscriber to become a highly-engaged and loyal member of your tribe, you have […]
3 Unique Ways You Can Use A/B Testing In Your Blog Marketing Strategy
Before jumping into 3 ways you can use A/B testing in your blog’s marketing strategy, I want to quickly address what A/B testing is and why it is so useful. You can think of A/B as an experiment to increase your conversion rate. It is a proven way of testing a hypothesis. At its most […]
What Do I Need to Keep in Mind When Designing a Logo?
The logo is an integral part of a business identity, whether the business is a sole proprietorship, a partnership, or a corporation. Your logo represents you, your story, and your service. How you design it may make you memorable — or forgettable. And of course, we don’t just want to be remembered: we want to […]
Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?
Buyer Journeys vs. Buyer Personas: these are two important concepts you need to understand as you create content for your blog. Buyer personas are a semi-fictional depiction of your target reader (or readers) while the buyer’s journey is an active research process your reader takes through your blog which eventually leads to making a purchase. […]
How to Grow Your Email List With Video Content
There is no question that owning a big email list is beneficial for a blog, if you’re treating it as a business. You can easily reach out to your audience to promote a new piece of content, a new product or service, or just keep them up to date with what you’ve been doing lately. […]
The Definitive Agile Marketing Guide for Bloggers
It’s rather challenging to be a marketer in today’s fast-changing business environment. Some of the methodologies you have learned and become used to no longer keep pace with today’s consumer expectations. You need a process that allows you to respond to shifting market conditions nimbly and cost-effectively. Enters agile marketing — a methodology that can […]
Online Video Driving The Future of Content Marketing in 2020
Marketing is essential for every business and people looking to grab the market need to stay updated and serve customers with the latest marketing techniques. A few marketing strategies are not just appealing but are much worthy to earn reputation and generate revenue. Content marketing is an effective and the most powerful marketing tool which […]
5 Effective Strategies for Freelance Marketers to Drive Higher Conversion Rate
Freelance marketers looking to garner higher conversion rates should be mindful that all their strategies be attractive not only to humans as potential customers but also to search engine bots. Digital marketing objectives can be achieved only when effective focus is given to client targets as well as positive search engine techniques as they contribute […]
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