Starting a blog isn’t difficult these days, thanks to the plethora of free tools meant to help you design and launch your own site, but effectively marketing that blog is a totally different story. If you don’t know anything about online marketing and you try to learn some strategies, you’ll likely feel overwhelmed at the […]
How to Do SEM Content Strategy
We apply various marketing strategies in order to promote our blogs, businesses, and brands. We do content marketing, email marketing, video marketing, and much more. One of the most popular – and effective – strategies we have today is SEO – which means Search Engine Optimization. This strategy falls under Search Marketing, and has a […]
Is It Worth Getting a Digital Marketing Certificate?
Nowadays, most of our communication with people happen over the internet. Texts and calls can now be done through iMessage and FaceTime. Knowing the latest news and trends, and keeping up with our friends can be done through social media platforms. This is why Digital Marketing is slowly becoming an essential skill – especially in […]
How to Write a High-Converting Indoctrination Email Series for New Subscribers
Getting someone to visit your blog and opt in to your email list is a huge win. It’s the reason you develop opt-in forms, lead magnets, and funnels. But this is no time to stop and celebrate. If you want your new subscriber to become a highly-engaged and loyal member of your tribe, you have […]
3 Unique Ways You Can Use A/B Testing In Your Blog Marketing Strategy
Before jumping into 3 ways you can use A/B testing in your blog’s marketing strategy, I want to quickly address what A/B testing is and why it is so useful. You can think of A/B as an experiment to increase your conversion rate. It is a proven way of testing a hypothesis. At its most […]
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