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Blog Marketing How-To Guide – Push vs. Pull Marketing

10/28/2010 by Susan Gunelius 9 Comments

As you write content and participate in online conversations to directly and indirectly promote your blog, you need to understand the difference between two fundamental marketing theories to ensure you’re publishing the type of content and comments that will help you reach your blogging goals.  Those two theories are push marketing and pull marketing, and […]

Filed Under: Marketing Tagged With: blog marketing how-to, blog marketing tips, blog promotion, increase blog traffic

Blog Marketing How-To Guide – Lesson 6 – Think Quality Not Quantity

10/21/2010 by Susan Gunelius 1 Comment

If you want your blog to be successful and still have an audience in a few years, then you need to focus on quality, not quantity.  Building a successful blog that has a lifespan longer than 12 months and an audience that continually grows depends on your ability to put long-term sustainable growth above short-term […]

Filed Under: Marketing Tagged With: blog marketing, blog marketing how-to, blog promotion, Blogging Tips

Blog Marketing How-To Guide – Lesson 4 – Linking Branded Online Destinations

10/7/2010 by Susan Gunelius 1 Comment

So far in the Blog Marketing How-To Guide, you’ve learned what marketing is, what branded destinations are, and what brand positioning is.  Now, it’s time to link your various branded online destinations so you can effectively surround people with your branded experiences from which they can self-select how they want to interact with your brand.  […]

Filed Under: Marketing Tagged With: blog branding, blog marketing, blog marketing how-to, blog promotion, blog promotion how-to

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