As you write content and participate in online conversations to directly and indirectly promote your blog, you need to understand the difference between two fundamental marketing theories to ensure you’re publishing the type of content and comments that will help you reach your blogging goals. Those two theories are push marketing and pull marketing, and […]
Blog Marketing How-To Guide – Lesson 6 – Think Quality Not Quantity
If you want your blog to be successful and still have an audience in a few years, then you need to focus on quality, not quantity. Building a successful blog that has a lifespan longer than 12 months and an audience that continually grows depends on your ability to put long-term sustainable growth above short-term […]
Blog Marketing How-To Guide – Lesson 4 – Linking Branded Online Destinations
So far in the Blog Marketing How-To Guide, you’ve learned what marketing is, what branded destinations are, and what brand positioning is. Now, it’s time to link your various branded online destinations so you can effectively surround people with your branded experiences from which they can self-select how they want to interact with your brand. […]
