With this edition of Blogging Pitfalls, I have to eat a bit of humble pie as I talk about a pitfall I didn’t just fall into, but have had to stick with for five years for various reasons: Picking a bad domain name. How bad did I fall into this one? Though there are many […]
When it comes time to set up a new site, whether you are moving from your free blogging account to a new domain or simply setting up a new blog altogether, there is quite literally no shortage of companies willing to take your business. With thousands of companies in the hosting game, not counting a […]
How do you spend your lunch hour? When I’m not eating, meditating, or walking, I like to blog. In fact, I’ve been able to organize my afternoon break time to be a lean, mean, productive blogging machine. THE RULES Bring lunch from home. Not only will you save time and money, but you’ll reduce the […]
One of the things I love about writing is that I can do it from anywhere. Whether I’m perched atop the Himalayas or laying poolside in Vegas, all I need is a pen and paper and a money-making creative purge is right around the corner. That’s a sexy thought, one that has spawned many people […]
For years I wrestled with how to credit myself as a blog author. I was conflicted as to whether I should use my real name or a pseudonym. Somewhere along the line, I reached what I considered a happy medium; I used different variations of my name for different blogs. The thinking being that if […]
Your blog will fail. Sorry, it’s the truth. No one has been tracking how many blogs there are and how many have been abandoned, but it’s safe to assume that there are hundreds of millions of blogs – the majority of which – have been left to die. Don’t become a dead-pool statistic. As a […]
How to Create Chemistry
Whether personal or professional the main ingredient of creating chemistry is â€œconnectingâ€ on a core level. For me, blogs with chemistry have a conversational quality. A feeling that there’s a dialogue going on, not a monologue. You feel like you know the author, or at least that you’d like to. There’s a display of personality without being too â€œpersonal.â€ Wouldn’t you agree?
Once you build a relationship, your â€œrepâ€ and a rapport, things will change a bit. Readers come to know your work and your worth and are more likely to excuse an â€œoff dayâ€ in terms of â€œperceived brilliance.â€
Here are four clever and creative ways to create chemistry with readers and keep them coming back for more.
1. Understand their needs. Most blog readers want quality, concise content that helps them to feel better about their current situation or teaches them concrete ways to improve upon it. Give it to them. Quickly.
2. Don’t fake the feeling. If you’re passionate about what you provide, readers will feel it and be receptive to receiving it. Be sincere and authentic. There are millions of bloggers, but only one you.
3. Have an â€œinformedâ€ firm opinion. Don’t be afraid to take a stand on issues even if you seem to be in the minority. You may not win a popularity contest, but you’ll inspire dialogue and intelligent debate. And you’ll likely be remembered.
4. Write well. In this day and age when people read less than they used to, (due to time constraints), content is still king. To build and maintain readership, it’s still important to â€œwooâ€ with words.
What’s your take on this topic? Do you think it’s possible to create instant chemistry with audiences? Have you ever read someone’s work and liked that person immediately? Is the 30-second rule fair?
This is a guest entry by Pamela Ferdinand, a Chicago-based journalist and co-author of the triple memoir â€œThree Wishes: A True Story of Good Friends, Crushing Heartbreak, and Astonishing Luck on Our Way to Love and Motherhood” I never thought I would be a blogger. Then again, I never thought I would write a memoir. […]
I don’t like working for other people. There I said it. And if future employers want to judge me by that statement it’ll be their loss. Because I am a loyal, hard-working, dependable dude who is damn good at what he does. But that doesn’t mean I have to enjoy taking orders from people who […]
This is a guest post by Marcie Hill. With the explosion of blogs over the past few years, have you ever wondered why some blogs survive and others don’t? What special â€œingredientsâ€ do the owners of the top 100 blogs on Technorati offer their audiences that are unknown to other bloggers? Following are the 3 […]