For years I wrestled with how to credit myself as a blog author. I was conflicted as to whether I should use my real name or a pseudonym. Somewhere along the line, I reached what I considered a happy medium; I used different variations of my name for different blogs. The thinking being that if […]
Your blog will fail. Sorry, it’s the truth. No one has been tracking how many blogs there are and how many have been abandoned, but it’s safe to assume that there are hundreds of millions of blogs – the majority of which – have been left to die. Don’t become a dead-pool statistic. As a […]
How to Create Chemistry
Whether personal or professional the main ingredient of creating chemistry is “connecting” on a core level. For me, blogs with chemistry have a conversational quality. A feeling that there’s a dialogue going on, not a monologue. You feel like you know the author, or at least that you’d like to. There’s a display of personality without being too “personal.” Wouldn’t you agree?
Once you build a relationship, your “rep” and a rapport, things will change a bit. Readers come to know your work and your worth and are more likely to excuse an “off day” in terms of “perceived brilliance.”
Here are four clever and creative ways to create chemistry with readers and keep them coming back for more.
1. Understand their needs. Most blog readers want quality, concise content that helps them to feel better about their current situation or teaches them concrete ways to improve upon it. Give it to them. Quickly.
2. Don’t fake the feeling. If you’re passionate about what you provide, readers will feel it and be receptive to receiving it. Be sincere and authentic. There are millions of bloggers, but only one you.
3. Have an “informed” firm opinion. Don’t be afraid to take a stand on issues even if you seem to be in the minority. You may not win a popularity contest, but you’ll inspire dialogue and intelligent debate. And you’ll likely be remembered.
4. Write well. In this day and age when people read less than they used to, (due to time constraints), content is still king. To build and maintain readership, it’s still important to “woo” with words.
What’s your take on this topic? Do you think it’s possible to create instant chemistry with audiences? Have you ever read someone’s work and liked that person immediately? Is the 30-second rule fair?
This is a guest entry by Pamela Ferdinand, a Chicago-based journalist and co-author of the triple memoir “Three Wishes: A True Story of Good Friends, Crushing Heartbreak, and Astonishing Luck on Our Way to Love and Motherhood” I never thought I would be a blogger. Then again, I never thought I would write a memoir. […]
I don’t like working for other people. There I said it. And if future employers want to judge me by that statement it’ll be their loss. Because I am a loyal, hard-working, dependable dude who is damn good at what he does. But that doesn’t mean I have to enjoy taking orders from people who […]
This is a guest post by Marcie Hill. With the explosion of blogs over the past few years, have you ever wondered why some blogs survive and others don’t? What special “ingredients” do the owners of the top 100 blogs on Technorati offer their audiences that are unknown to other bloggers? Following are the 3 […]
One of the books I’ve read in 2009 that I think is very helpful to bloggers is “Neuro Web Design: What Makes Them Click” by Susan M. Weinschenk. Although the title suggests a focus on web design, there’s a chapter there that talks about three triggers that enables web folks to”speak” to the unconscious mind. […]
In the spirit of the holidays, it’s a good time to focus on the warm, fuzzy feeling of giving. But as a blogger, how do you get into the whole “spreading the wealth” business? But let’s get some things straight first: for a lot of professional bloggers, the content being written is focused on a […]
One of the most common tips top bloggers give to novice bloggers is to blog about something they are very passionate about. But as we all know, people’s interest level fluctuates and is rarely constant. Today, you may be so inspired you could write a new treatise on food blogging, tomorrow, you could barely even […]
No one is questioning the speed of technology today– what may be innovative today may be junk tomorrow (or worse, junk by lunch time. ) Blogging is no exception. One of the impending casualties of the blogging space obsolescence is live blogging. Yeah, there was a time when people blogged real-time in their respective blogs […]