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Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?

5/25/2020 by Renzie Baluyut 4 Comments

A woman blogging on a laptop | a featured image from the BloggingPro.com article "Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?"

Buyer Journeys vs. Buyer Personas: these are two important concepts you need to understand as you create content for your blog. Buyer personas are a semi-fictional depiction of your target reader (or readers) while the buyer’s journey is an active research process your reader takes through your blog which eventually leads to making a purchase. […]

Filed Under: Marketing Tagged With: blog marketing, content marketing, content marketing strategy, marketing strategy, What Are Buyer Journeys?, What Are Buyer Personas?

Online Video Driving The Future of Content Marketing in 2020

2/25/2020 by Richie KS 1 Comment

Marketing is essential for every business and people looking to grab the market need to stay updated and serve customers with the latest marketing techniques.  A few marketing strategies are not just appealing but are much worthy to earn reputation and generate revenue. Content marketing is an effective and the most powerful marketing tool which […]

Filed Under: Marketing Tagged With: content marketing, online video, video marketing

Content Marketing Tips for eLearning Startups

9/20/2019 by BloggingPro 2 Comments

Starting up in eLearning? Here’s how to power up in content marketing.  One can easily see content marketing as the building block of every other digital marketing tactic. Why? Because EVERYTHING in digital requires content in one form or another to convey its message and fulfil its intent.  Furthermore, content becomes essential when online businesses, […]

Filed Under: Content Marketing, General Tagged With: content marketing, online learning, startups

The Top Content Marketing Tips for 2019

9/17/2019 by BloggingPro 1 Comment

“Integrated marketing offers opportunities to break through to consumers in new markets.” – Betsy Holden, Senior Advisor, McKinsey & Co. The age-old adage “Content is King” still applies in 2019…or does it? However, as the article titled “Content is No Longer King” published on Medium.com notes, there is an enormous amount of content available on […]

Filed Under: Content Marketing Tagged With: content marketing

Best Content Marketing Strategies to Grow Your Blog

9/11/2019 by BloggingPro 1 Comment

The world of content marketing is changing. And, as a marketer, one has to be ready for these changes. Ready to adopt them, ready to adapt, and ready to take advantage of them in order to stand out from the rest. Of course, the best way to dominate this marketing game is to be one […]

Filed Under: Content Marketing Tagged With: content marketing

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