Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?

by 4 Comments

Buyer Journeys vs. Buyer Personas: these are two important concepts you need to understand as you create content for your blog. Buyer personas are a semi-fictional depiction of your target reader (or readers) while the buyer’s journey is an active research process your reader takes through your blog which eventually leads to making a purchase. […]

Online Video Driving The Future of Content Marketing in 2020

by 1 Comment

Marketing is essential for every business and people looking to grab the market need to stay updated and serve customers with the latest marketing techniques.  A few marketing strategies are not just appealing but are much worthy to earn reputation and generate revenue. Content marketing is an effective and the most powerful marketing tool which […]

Content Marketing Tips for eLearning Startups

by 2 Comments

Starting up in eLearning? Here’s how to power up in content marketing.  One can easily see content marketing as the building block of every other digital marketing tactic. Why? Because EVERYTHING in digital requires content in one form or another to convey its message and fulfil its intent.  Furthermore, content becomes essential when online businesses, […]

The Top Content Marketing Tips for 2019

by 1 Comment

“Integrated marketing offers opportunities to break through to consumers in new markets.” – Betsy Holden, Senior Advisor, McKinsey & Co. The age-old adage “Content is King” still applies in 2019…or does it? However, as the article titled “Content is No Longer King” published on Medium.com notes, there is an enormous amount of content available on […]

How to Avoid the Limebike Model of Content Organization

by Leave a Comment

When I first saw the bikeshare program in Minneapolis, I thought, “This is great! Now everyone can get a bike whenever they need one!” (Something I continue to hope for.) And for a while, it was great. Now that a few years have passed, I’m souring on bikeshare. And it’s mostly because of dockless programs […]

Bridging the Knowledge Gap – Explaining Blogging to New Clients

by Leave a Comment

As a marketer, you need to provide your target audience with the most important and up-to-date information about your niche, so that you can become their go-to resource and entice them to keep coming back for more. Providing your clients with real value is precisely what will help you build a strong reputation and a […]

A Look at the Content Marketing Ecosystem

by Leave a Comment

CopyPress recently conducted a survey on the content marketing ecosystem. Collecting responses from over 300 in-house marketers, agencies, and freelance creatives, they were able to explore the wide world of digital content. While a lot of the data looks at content marketing from the client side, there are some interesting takeaways from the responses received […]