Content Marketing Tips for eLearning Startups

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Starting up in eLearning? Here’s how to power up in content marketing.  One can easily see content marketing as the building block of every other digital marketing tactic. Why? Because EVERYTHING in digital requires content in one form or another to convey its message and fulfil its intent.  Furthermore, content becomes essential when online businesses, […]

The Top Content Marketing Tips for 2019

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“Integrated marketing offers opportunities to break through to consumers in new markets.” – Betsy Holden, Senior Advisor, McKinsey & Co. The age-old adage “Content is King” still applies in 2019…or does it? However, as the article titled “Content is No Longer King” published on Medium.com notes, there is an enormous amount of content available on […]

How to Avoid the Limebike Model of Content Organization

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When I first saw the bikeshare program in Minneapolis, I thought, “This is great! Now everyone can get a bike whenever they need one!” (Something I continue to hope for.) And for a while, it was great. Now that a few years have passed, I’m souring on bikeshare. And it’s mostly because of dockless programs […]

Bridging the Knowledge Gap – Explaining Blogging to New Clients

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As a marketer, you need to provide your target audience with the most important and up-to-date information about your niche, so that you can become their go-to resource and entice them to keep coming back for more. Providing your clients with real value is precisely what will help you build a strong reputation and a […]

A Look at the Content Marketing Ecosystem

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CopyPress recently conducted a survey on the content marketing ecosystem. Collecting responses from over 300 in-house marketers, agencies, and freelance creatives, they were able to explore the wide world of digital content. While a lot of the data looks at content marketing from the client side, there are some interesting takeaways from the responses received […]

How NOT To Write: 5 Common Content Marketing Mistakes That Put You Out Of The Game

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While content marketing is one of the key ways to attract new business and generate leads, it’s only effective if you know how to do it properly. That means writing effective copy, presenting it in a format that audiences can grasp, and making sure it gets out there to be seen by the right people. […]