How to Avoid the Limebike Model of Content Organization

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When I first saw the bikeshare program in Minneapolis, I thought, “This is great! Now everyone can get a bike whenever they need one!” (Something I continue to hope for.) And for a while, it was great. Now that a few years have passed, I’m souring on bikeshare. And it’s mostly because of dockless programs […]

Bridging the Knowledge Gap – Explaining Blogging to New Clients

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As a marketer, you need to provide your target audience with the most important and up-to-date information about your niche, so that you can become their go-to resource and entice them to keep coming back for more. Providing your clients with real value is precisely what will help you build a strong reputation and a […]

A Look at the Content Marketing Ecosystem

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CopyPress recently conducted a survey on the content marketing ecosystem. Collecting responses from over 300 in-house marketers, agencies, and freelance creatives, they were able to explore the wide world of digital content. While a lot of the data looks at content marketing from the client side, there are some interesting takeaways from the responses received […]

How NOT To Write: 5 Common Content Marketing Mistakes That Put You Out Of The Game

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While content marketing is one of the key ways to attract new business and generate leads, it’s only effective if you know how to do it properly. That means writing effective copy, presenting it in a format that audiences can grasp, and making sure it gets out there to be seen by the right people. […]

Content Marketing in 2016: A Quick Checklist

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Content marketing in 2016, in a way, will not change too drastically from previous years. While many new trends are already in place, some bloggers still haven’t fully grasped the importance of keeping up with the times. This article serves as a casual reminder to treat your existing website as a life-changing business and to […]

Dissecting Content Marketing: A Review of the “Content Machine” E-Book

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“Content marketing is releasing something interesting that grabs attention for a business and builds trust.” These are the words that Dan Norris used to give meaning to content marketing. Write a blog entry or post something interesting over social media, and there you go—you have now generated a content of your own. It sounds easy, […]