Buyer Journeys vs. Buyer Personas: What Are They (and Why Do I Need Them While Blogging)?

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Buyer Journeys vs. Buyer Personas: these are two important concepts you need to understand as you create content for your blog. Buyer personas are a semi-fictional depiction of your target reader (or readers) while the buyer’s journey is an active research process your reader takes through your blog which eventually leads to making a purchase. […]

Online Video Driving The Future of Content Marketing in 2020

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Marketing is essential for every business and people looking to grab the market need to stay updated and serve customers with the latest marketing techniques.  A few marketing strategies are not just appealing but are much worthy to earn reputation and generate revenue. Content marketing is an effective and the most powerful marketing tool which […]

Content Marketing Tips for eLearning Startups

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Starting up in eLearning? Here’s how to power up in content marketing.  One can easily see content marketing as the building block of every other digital marketing tactic. Why? Because EVERYTHING in digital requires content in one form or another to convey its message and fulfil its intent.  Furthermore, content becomes essential when online businesses, […]

The Top Content Marketing Tips for 2019

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“Integrated marketing offers opportunities to break through to consumers in new markets.” – Betsy Holden, Senior Advisor, McKinsey & Co. The age-old adage “Content is King” still applies in 2019…or does it? However, as the article titled “Content is No Longer King” published on Medium.com notes, there is an enormous amount of content available on […]