It’s easy to get lost Googly-eyed in the gallery of new marketing tech and tools; we’re bombarded with them every few months or so. After all, most of them are promising new methods of reaching far and wide with your audience. However, you might not want to ignore the classic ways of reaching out to […]
Many digital marketers look at their email list like it’s their superpower. It is – when it’s accurate and you grow it the right way, the return is worth the effort. But is your email list safe to use? Have you gathered valid, genuine subscribers you can communicate with? Let’s talk about what “safe” means […]
Out of the 205 billion emails that are sent daily, what are the chances your company’s newsletter will be among the reading choices of your target audience?