Marketing is one-half data and one-half storytelling. Entrepreneurs need to strike a careful balance between these two elements to promote their brand, generate leads, and increase sales revenues. While there are now so many different ways to do this, infographics have continuously remained one of the pillar content marketing materials used by marketers for brand […]
For sure, you’ve got more business clients who want to strengthen their digital presence. More and more businesses are realizing how important it is to have a good website, especially if they want to generate online leads. Most consumers will head to Google to find a business and do a bit of online research about […]
For bloggers and internet personalities, one of the main goals is to reach a bigger audience and improve their website’s metrics. This can only happen with two key ingredients: great content and a great website. You’ve got the great content. In order to have a great website — one that is easily found by search […]
The realm of digital marketing is always changing. Rapid advancements in technology constantly provide marketers with new and exciting ways to build their brand and engage with their customers. Today, marketers can use a wide variety of digital marketing channels, and the most popular ones include email marketing, social media, and pay-per-click (PPC) advertising among […]
A couple of years ago, vertical videos were shunned by the internet because it makes watching rather inconvenient. But that was before smartphones can shoot videos better than cheap cameras.
Making money from your writing is a myth, right? There are so many blogs, authority figures and low-paid freelancing gigs that making a decent living seems impossible. Sometimes it seems as though it’s all about who you know, not what you write. Maybe it’s time to close the laptop and search for a ‘proper job’.
Data breaches have been a hot-button topic in recent years, as the advancement of technology and development of IoT devices make them more likely. Not only have hacks and breaches increased in recent years, they’ve grown in seriousness as well. The tendency for large corporations to store sensitive, sometimes confidential information on servers, coupled with […]
Sending out a clear and inspiring message about your brand is one of the key components of any successful business model, helping to establish a loyal base of customers and attract many more. This not only includes advertising your products and services but also sending out a powerful message about who you are as a […]
It doesn’t matter how great your online content is if no one visits your website. This principle holds true for small businesses, multinational corporations, and everyone in between. When the internet was still young, you could get an edge on the competition by being intentional about driving traffic to your website. Now, you need a […]
CopyPress recently conducted a survey on the content marketing ecosystem. Collecting responses from over 300 in-house marketers, agencies, and freelance creatives, they were able to explore the wide world of digital content. While a lot of the data looks at content marketing from the client side, there are some interesting takeaways from the responses received […]