Here’s the thing: Not only do your landing pages need to be pretty, but you also need to make sure that they can convert readers into customers. Otherwise, what’s the point?
Imagine writing a great, comprehensive article. You spend days to prepare it, preceded by astute research. Then, after all this… you open the drawer, toss it inside and close the drawer forever. Doesn’t seem smart, right? Outstanding writing is not the only thing needed to make a successful blog content. You’ve got to promote and […]
Your landing page is perfectly optimized with SEO to drive traffic. You also have employed the right techniques to drive traffic. But, no matter what you have done, your visitors are going back as soon as they click on the link. Your bounce rate is killing your business. There’s a simple explanation: site speed. The […]
Consumer conversation can be a tricky process; especially when derailed by an aggressive upsell policy that is poorly integrated as well. The heavy hand is also the clumsy hand…when it comes to content marketing. Luckily, a content team with talent and intuition will learn how to employ a more balanced approach and strategic content loop; […]
Whether you’re selling an eBook, promoting your services, or growing your mailing list, you need to have an effective landing page that will encourage your audience to take action. These are pages that highlight the benefits of a service, provide calls-to-action (CTAs), and guide the audience to the next step with an opt-in form. In […]