Here’s the thing: Not only do your landing pages need to be pretty, but you also need to make sure that they can convert readers into customers. Otherwise, what’s the point?
Imagine writing a great, comprehensive article. You spend days to prepare it, preceded by astute research. Then, after all this… you open the drawer, toss it inside and close the drawer forever. Doesn’t seem smart, right? Outstanding writing is not the only thing needed to make a successful blog content. You’ve got to promote and […]
Your landing page is perfectly optimized with SEO to drive traffic. You also have employed the right techniques to drive traffic. But, no matter what you have done, your visitors are going back as soon as they click on the link. Your bounce rate is killing your business. There’s a simple explanation: site speed. The […]
Consumer conversation can be a tricky process; especially when derailed by an aggressive upsell policy that is poorly integrated as well. The heavy hand is also the clumsy hand…when it comes to content marketing. Luckily, a content team with talent and intuition will learn how to employ a more balanced approach and strategic content loop; […]
Whether you’re selling an eBook, promoting your services, or growing your mailing list, you need to have an effective landing page that will encourage your audience to take action. These are pages that highlight the benefits of a service, provide calls-to-action (CTAs), and guide the audience to the next step with an opt-in form. In […]
As a startup, there’s good cause to question the purpose of having a blog in the first place. Some small businesses set up a blog section in their website just because people say it’s good to have a business blog. But looking through their content, you will only see posts about internal changes and updates about their […]
A successful landing page can make or break a product. Poorly crafted landing pages will drive visitors away, while well done landing pages will entice them to learn more and hopefully become a paying customer! In this post I’m going to show you how to use the new FastLine Page Builder plugin to easily bring […]
An interesting list of seven fixes to improve conversions of landing pages. The entry written by Tim Ash of SiteTuners.com looks at the amount of text, affinity, anxiety and even ‘keep your promises’. A must read for anyone looking to improve the conversion rates of their landing pages and sales. You should be very clear […]