A lot of digital marketers still believe in the misleading phrase — “If you build it, they will come.” By generating great content, you are essentially laying the foundations of what could be a highly profitable site. But this alone is not enough to attract traffic and generate conversions. You need to pour in active […]
6 Ways to Boost Reader Engagement on Your Blog
You should feel proud of yourself for developing a decent blog with a solid platform and a few followers. It’s probably not time to celebrate just yet, though. The mark of a good blog doesn’t involve just the quality of the content, but also the engagement of its readers. Without that engagement, your blog won’t […]
How Your Blog’s Color Scheme Impacts User Experience
When was the last time you thought about color theory? Maybe it was that high school art class you had to take to get your diploma? Or, perhaps you were forced to listen to your spouse ramble on about why the living room needed to be repainted last summer. Whatever the case may be, most […]