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The Key to Unlocking More Blog Comments

You’ve seen them.

Those bloggers who constantly collect dozens and even hundreds of comments every time they publish a piece of content.

You know them. You know who they are — everything they do is perfect.

It seems that every person in the world loves them.

How do they do it? You ask.

Why can’t that be me?

Is there a secret they know and I’m missing?

Well, I need to tell you the truth…

Yes, there’s a secret — bloggers who tend to collect tons of comments have one thing in common: All they follow specific steps that allow them to achieve such results.

Want to know the best part?

If you follow those steps, you can achieve similar results.

In the infographic below, which was created by Josue Valles, you’ll find eight of these steps, so you can start using them today.

So, are you ready to take your blog to the next level?

How to get more blog comments

BONUS! Step #9: Write content that makes people react

Even if you follow the steps above, you can’t guarantee that people will actually comment on your blog.

To increase the likelihood of visitors dropping a comment, you need to publish content that makes people feel like they are part of the solution.

List-type content can help generate more blog comments and forward the discussion with your readers.

CMTools

I wrote “The Best Damn List of Content Marketing Tools EVER: 160+ of ’em!” months ago. Within the two months it was published, it amassed lots of comments from readers.

They were thanking me for publishing a very helpful post that will help shore up their content marketing efforts.

But what really struck me was then they started adding resources not included in the list.

The Best Damn List of Content Marketing Tools...EVER

As if they were helping me fill out the things I missed out in the original post!

It helped that I wrote this call to action:

I now turn the tables to you: Do you have any experience in using any of the content marketing tools above? Did we miss out on other content marketing tools from the list?

Let’s make this the biggest content marketing list by sharing the tools that haven’t been mentioned above!

The simple yet effective sentences at the end were the cherry on top of a good post. It pushed the readers to take part in the discussion because they have something to say.

That’s what makes list-based content great conversation starters — there will always be something that you will miss out in your list. This gives way for other people to fill out the gap for you.

Another content type that you can publish to drive more blog comments is a controversial post.

skyscraper-technique

Dale Cudmore wrote “Falling From A “Skyscraper”: Why Famous SEO Strategies Won’t Work For You” for Ahrefs.

The post criticizes how The Skyscraper Technique is not as effective an SEO strategy as many people think.

He provides data and case studies to support his claims, which is important in establishing the grounds of his argument.

More importantly, he was respectful of the Skyscraper Technique even if it did not work for him. His criticism were based on his experiences and was not dismissing the tactic in general.

As of writing, the article has amassed 70 comments. The top comment was from Brian Dean himself, developer of the Skyscraper Technique.

Skyscraper Technique Case Study Why Famous SEO Strategies Won t Work For You

Pretty much everyone who commented was on Brian’s side.

Does this make the post a failure? Far from it!

Here’s a comment that thanked Dale for voicing out similar sentiments about the Technique:

Skyscraper Technique Case Study Why Famous SEO Strategies Won t Work For You1

Controversial posts go up against popular opinion about a topic.

Therefore, it is easy to rake in comments that will be defending the topic you are criticizing.

However, the real purpose of a controversial is to serve as the voice of the voiceless.

The point of sharing an unpopular opinion is to not piss off people.

It is to find others who feel the same way as you do but have yet to articulate their thoughts.

This is done by providing proof and being respectful in your writing, just like what Dave did.

This way, you encourage intelligent discussion among readers and increase your blog comments!

What are you waiting for?

No, this is not a “definitive” guide. There are other ways to get more blog comments. However, the techniques you’ve learned today are plenty to push more visitors to comment and even share your content.

Try to start small — choose two or three techniques from this guide and start implementing them in your blogging strategy. Then, once you know which of them work best, you can pickáother two or three. This way, you’ll be able to measure your results more accurately.

Make sense?

Leave a comment below and let me know if you found value in this infographic.