nextMEDIA – Where to Look Next? Trends for 2009
As always, if you want to see everything I am writing about nextMEDIA, please check out BrandingDavid.com where I’ve placed an index for all of the posts I am doing around the Splashpress Media network
Starting with an amazing slide of all of the trends and words that companies will need to know going forward, Lori’s presentation was very marketing and marketer focused.
What the lab does is allow people to get their hands on the latest technology in a comfortable, home like way.
“The current economy is an opportunity for digital media content producers” – Lori Schwartz
Even with the downturned economy, online advertising is expected to grow from $24.5 billion in 2008 to $28.5 billion in 2009.
Open platforms are driving ubiquity. Where there is OpenSocial, and Google’s Android where things are able to scale, and be developed in an interesting way that hasn’t been done before and creates new opportunities for developers, brands and advertisers.
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