Advertising

As always, if you want to see everything I am writing about nextMEDIA, please check out BrandingDavid.com where I’ve placed an index for all of the posts I am doing around the Splashpress Media network
Starting with an amazing slide of all of the trends and words that companies will need to know going forward, Lori’s presentation was very marketing and marketer focused.
What the lab does is allow people to get their hands on the latest technology in a comfortable, home like way.
“The current economy is an opportunity for digital media content producers” – Lori Schwartz
Even with the downturned economy, online advertising is expected to grow from $24.5 billion in 2008 to $28.5 billion in 2009.
Open platforms are driving ubiquity. Where there is OpenSocial, and Google’s Android where things are able to scale, and be developed in an interesting way that hasn’t been done before and creates new opportunities for developers, brands and advertisers.
Read More »nextMEDIA – Where to Look Next? Trends for 2009

For a full index of all the posts related to nextMEDIA, check out BrandingDavid.com where I will be updating everyone on various sessions.
Robert Montgomery, CEO of Achilles Media took the stage first to apologize for the various issues, from the registration line-up and onwards.
He was amusing as he introduced Mark Greenspan, Director of Digital Media at Achilles Media. Mark stood out in the crowd with his blazer and its white trim. He presented in a fairly monotone voice, but was fairly high energy, seeming excited about the event, and what it meant.
His hope is that the event gives a snapshot of digital media revenue today, a great idea, and hopefully it translates well going forward. Some of the sources for revenue building that they wanted to cover is multi-platform advertising, sponsorship and branded entertainment, e-commerce, pay per use and licensing.
“Our goal is to make the most relevant mix possible and service the industry the best we can” – Mark Greenspan.
One amazing thing that they have created this year was their Match Maker system, that allows people to connect with others in their field or people that might be helpful to their businesses.
Read More »nextMEDIA: The Start and Will “Free” Save the Future?

Recently, I stumbled onto a post that I really enjoyed. Thomas Baekdal broke down the type of ads he’s found on sites thanks to Google AdSense that are either irrelevant, spam or adult related, and he notes that they are… Read More »Thomas Baekdal Hates AdSense