Content marketing in 2016, in a way, will not change too drastically from previous years. While many new trends are already in place, some bloggers still haven’t fully grasped the importance of keeping up with the times.
This article serves as a casual reminder to treat your existing website as a life-changing business and to help you remain viable to your audience. In case you have not yet embraced some of the following, now is the time to take notice and apply it to your everyday blogging routine.
Is Your Website Mobile Friendly Yet?
Having a mobile website is no longer optional; it is a requirement for your long-term success. In 2015, mobile search traffic surpassed desktop-based traffic for the very first time, and this will continue to be the case in 2016 and beyond.
Replace your old website theme with a beautiful, responsive, mobile one and optimize everything else for performance (pictures, buttons, charts, plugins, and other attributes).
Note, however, that not every website will be primarily viewed from mobile devices as traffic and audience primarily depends on your niche.
Facebook and Twitter May Not Be Enough
While these two social network giants are still hugely popular, you should always embrace and experiment with other venues to maximize your online marketing potential.
For example, many bloggers neglect YouTube simply because their content feels more “text-based” than visual, and similar beliefs often apply to Instagram and Pinterest.
Why not hire a voiceover specialist to read the main highlights of your written articles and present them beautifully in video format along with colorful slideshows? Why not embrace infographics and related images for Instagram and Pinterest?
There is always a way to tap into any social network, even when you don’t think your niche is suitable.
Don’t Be Afraid to Reach Influencers
I understand the thoughts that go through your head when establishing a working relationship with others in your industry: Your content is not yet good enough, your website is too new, you don’t want to bother anyone, and/or you fear rejection.
Simply put: You never know what you can do until you try.
Do you have something of substance to offer? Go and introduce yourself to the biggest people in your niche, even if it means sending a friendly message to the CEO of a big company.
A formal introduction can lead to great things later down the road, and there is no reason to be afraid if you have solid content to provide within your industry.
The use of tools like Google Analytics still overwhelms many bloggers. But how would you know about your website’s strengths and weaknesses?
Tracking and analyzing numbers helps you improve landing pages, individual posts and other actionable goals you wish to reach. Basing your results on “educated guesses” is questionable at best.
Rely on Hard Data
Expert opinions are now a thing of the past because they often derive from “something you heard someone else say.” This is how false information spreads, which could cause your website’s reputation to suffer in the long run
Use statistics and facts backed up by credible sources such as Statista and other companies. This makes your blog content more believable, engaging, and ultimately more shareable.
After all, influencers like Neil Patel never fail to mention at least one fact genuinely backed by credible sources, which has helped him become a top blogger and business owner.
Take Paid Advertising Seriously
Are you serious about your blog and business? It’s time to set a monthly budget to paid advertising. Regardless of how big or small, experimenting with this can mean the difference between failure and eventual success.
Popular advertising venues include Facebook, Linkedin, Google Adwords and Bing, each delivering flexible options to ensure you reach a new audience even on a low budget.
Don’t think you have the money for it? Then track where your money goes (avoid that extra junk food on the weekends, or limit the money you lend to friends).
All in all, you must remember to treat your blog like a business, not merely as a project that supplements your existing income.
Optimize for Conversions
Pay attention to every small detail on your site to maximize leads and conversions. Some things you can implement include:
Placing subscription forms within your articles
Interlinking between pages
Using more actionable words and calls to action
Offer different payment methods if you sell a service, such as monthly and yearly plans
Offer limited-time discounts or year-long coupons
Overall, content marketing in 2016 (and beyond) should be all about engagement, conversions, big data, further social media outreach and increased audience satisfaction. There are many more tactics for you to implement, but these basic steps serve as a solid stepping stone to monumental success.