We all know the benefits of emotionally engaging content. Not only does it build trust and loyalty, but it can lead to high sales and greater overall success.
The first part of this article focused on attention-grabbing content through being relatable, getting personal with your readers and finding unique ways to draw more attention. This part explores the power of standing up to your beliefs, relying on brutal honesty, along with being a selfless blogger.
Let’s get started…
Be Brutally Honest
At the end of the day, nobody likes a pessimistic approach. You are there to help fellow readers overcome a problem, improve a certain situation, and/or learn a new skill.
With that said, let’s remember that not every blog post needs to be strictly rainbows and roses. Highlighting some shortcomings about any given subject gives people a well-rounded perspective and they can therefore learn much more as a result.
Let’s say that you’re routinely giving people updates about a new niche website being worked on. Instead of highlighting the total number of monthly visitors and your finances so far, also mention the areas where you might have failed miserably.
Talk about any given goal that wasn’t met, and be ready to take the fault if you truly are to blame for the lack of success. Acknowledge the times when you were too lazy or made a poor marketing decision. Then, end the article on a high note by stating what you learned from such mistakes.
In another example, come up with the occasional blog post that talks about common mistakes made by people in your niche, followed by ways to remedy the situation.
This all goes with standing your ground and developing a strong reputation with emotionally engaging content that everyone can relate to.
Stand Your Ground
Creating emotionally engaging content sometimes requires you to go against the flow when you strongly oppose an idea. If there’s something that really turns readers off, it’s the lack of honesty and the constant “me too” feeling portrayed in some blog posts.
Let’s take something that is widely accepted in the blogopshere, such as the fact that longer content is often shared more than shorter articles. If you don’t agree with this 100% percent, there shouldn’t be anything stopping you from publishing a post on why this practice is a big lie.
However, instead of publishing a mindless vent without merit, you must always find solid sources and proof to back up your statements. In this case, for example, you might explain that longer content isn’t always the best choice for every niche, and then provide various examples and how to best leverage said niche. News sources, for instance, usually thrive with short, succinct content.
On a related note, don’t forget to use “power words” to help emphasize your point and draw additional attention – as long as you don’t turn your article into click-bait nonsense, of course. You might opt for statements like “Why XYZ is Wrong” or “Why XYZ is Bulls*hit” as long as you can firmly stand your ground without coming across the wrong way.
All in all, this is part of being an expert and authority within your niche. Don’t hold back.
Most bloggers are in the habit of giving things away – typically in the form of guides and special reports. However, readers usually have to opt into the blog’s newsletter in return.
While there is nothing wrong with this, have you ever thought of giving anything away without a catch?
Let’s say you just published a post on “Effective weight loss for the holiday season” where you help people control their eating habits during this vulnerable period. Wouldn’t it be nice to give away an Amazon bestselling book related to the subject?
The amount of people you gift the item to is entirely up to you, but this will surely put a lot of smiles on people’s faces, especially if there is no catch involved.
Otherwise, if you normally sell a product or service, give it away for a limited time as a mere “Thank you” present.
Powerful content combined with true humility will go a long way over time, especially as more people get to know you as “that type of person” in the blogosphere.
I’m sure there are many more ways to produce emotionally engaging content and keep readers begging for more; feel free to provide additional tips in the comments section below.