Online Marketing Success for the Rest of Us
Digital marketing is an ever-evolving field, requiring you to continuously learn, change and adapt with the world. As information becomes more widely available, it is your job to remain relevant in an effort to retain your existing audience while also gaining new leads.
Here are five seemingly-simple, but crucial digital marketing tips and skills that everyone needs to remain successful.
Successful marketing involves a never-ending need to learn about the latest trends and changes in the systems we use. This not only involves what consumers want, but also the different policies we agree to follow from the tools that we rely on.
Examples include the latest search engine updates, the best times to send out an email to your list, the average word count your posts should have, and everything that might impact your overall internet marketing success.
Analyze and Predict
Many of the most successful businesses made it thanks to one crucial factor: Perfect timing. While you don’t necessarily need to reinvent the wheel, you should always analyze what your market could potentially want even before they know the answer themselves.
Are you noticing a subtle need that could soon become much more popular? Take a moment to study it and implement a possible solution while the competition is still low. An ideal example was the explosion of click-bait headlines made popular by BuzzFeed and ViralNova, as these guys successfully foresaw people’s interest in catchy phrases via social media.
A good place to start may be to look into a large pool of articles and the amount of times they are shared, something services like Buzzsumo provides. What pattern can you pick up from the many topics available?
Think Like a Consumer
Thinking like a business owner is what ultimately drives your marketing journey forward, but thinking like a consumer helps you sustain it. Once you identify a need, for example, identify the best ways to help your prospects while putting your own profits on the side. How can you maximize their return of investment or resolution? How much are people realistically willing to pay for your service?
Prioritizing the needs of your readers and consumers may not yield a high return overnight, but the long-term success will add up thanks to the good reputation and word-of-mouth generated by your selfless efforts.
Always Make New Connections and Friends
There will always be someone in a better business and financial position than you, regardless how successful your website or business already is. Thus, connecting with other influencers in your market is crucial for your business’ long-term success.
Let’s say, for example, that you connect with the likes of Neil Patel, who really enjoys the data-driven impact of your blog posts and your overall vision. Jon Morrow also notices the tremendous effort and expertise you provide. If they ever endorse you to their audience, there is really no telling how hugely successful your business may become – but rest assured that the sky is the limit.
Back Up Your Claims
Speaking of data-driven content, the days of dry and generic articles are practically gone. Why should most articles consist of general advice when there is a world of authoritative information out there for you to link to?
Back up your content with intriguing and jaw-dropping data, recent statistics, case studies, quotes, and well-documented results. This requires you to treat every blog post like a short book; in turn, don’t obsess about having it written and published in a single day. Taking your time with a top-notch post can – and will – drastically improve your long-term success as a marketer.
What digital marketing tips and techniques are you conducting to continuously improve your business? Share your thoughts with us below.