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FeedBurner Pro: Free

Another reason to love Google, and their acquisition of FeedBurner is the news that came out today that FeedBurner Pro is now free. This opens up two major tools for people including the TotalStats and MyBrand tools.

FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.
The MyBrand service (also PRO-level) is located under the “My Account” tab after you’ve signed in. MyBrand lets you maintain consistency between your feed address and your hosted website’s domain, if matchy-matchy is your thing. For example, rather than using, your MyBrand-ed feed address can be To get started with MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then click “MyBrand”. Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you’ll be playing around with in order to successfully activate MyBrand.
While it was cheap before, making it free just goes to show how far Google is willing to go to make their applications accessible to all.
If you can’t tell, I am super happy about this move, and hope it stirs up a new wave of competition between the popular FeedBurner and others out there doing similar things.
Check out the news on FeedBurner’s blog.