Ryan Caldwell over on Performancing’s blog has written up a great piece on finding good writers for your blog. It is not how we here at Bloggy Network find great writers, but its an interesting process for sure.
This is what you do. Post an ad on Craigslist describing the blogging position and the terms, along with a request that applicants email you with a simple cover letter explaining why they should get the position. I usually get about 30-50 applicants per Craigslist posting. You might also consider posting your position in the Performancing Blogger jobs forum.
Once you’ve gotten your 30-50 applicants who actually took the time to write a cover letter, email them back with a link to a 5-10 question application form carefully designed to weed out the half-hearted and the posers (see the link above for an example).
Of the 30-50 initial inquiries, you’ll probably get about 60% of them to fill out the application. But this is good because it filters out the lazy people from your applicant pool. Read through the applications and sort them into three folders: 1) definitely not 2) maybe and 3) definitely.
If you’re lucky, you’ll only have 5 or so applicants in the “definitely” folder. If that’s the case, you can move on to the next step. If not, you need to identify about 5 “finalists.”
I agree with him though that finding writers can be a difficult task, especially when you are going to be paying out of pocket until the site is really established and rolling, and even more so when you don’t have lots of instantly recognizable blogger “street cred”, but with some patience, and testing the waters, there are more than a few great writers out there.