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Psychology of a WordPress Theme

I have been giving tons of time to thinking about WordPress themes lately, as I gear up to release my own. Much of what I have done regarding my theme was more about what I want in a theme, but I am not sure if that is what the general WordPress using masses need.
What makes a good WordPress theme? What makes people choose one theme over another? Is the front end (the part that visitors see) more or less important than the features in the back end (the configuration and control panel for the theme)?
Why are simple theme frameworks so successful? Is that something that the average user is really interested in, or do they want the front end design to be beautiful right out of the box?
There must be, like all products, a way of influencing people through psychology. Is it the colours used in the theme, the theme’s name, or some special marketing text that really changes a theme from being ignored into being popular? With all of the competition in WordPress themes today, it seems like understanding the various factors that go into creating a popular theme is only getting harder, not easier, despite the growing amount of data. Are we such a mish-mash group of users that there will never be one theme that will be good enough for 99% of us?
In the end, I am sure someone with both a marketing and psychology degree could break this down for me and tell me how simple words, colours and systems provide a path of popularity, and how businesses have been using these techniques for hundreds of years. If you have been thinking about getting an accredited online psychology degree, you’ll want to check out the work I am doing on College Crunch.