Putting the Psychology of Blogging to Good Use
Oftentimes, the ability to blog consistently and successfully does not merely involve technical aspects such as measuring competition, backlinking, and implementing SEO efforts. There are times when you are your own worst enemy and don’t necessarily realize it.
For this reason, I’d like to explore various psychological obstacles that may prevent you from getting ahead and ultimately becoming a successful blogger.
1. Don’t Dwell
In this case, dwelling refers to constantly comparing yourself to others – almost unhealthily. This may lead to feeling like a failure because you have been blogging for so long and have not yet found the results you’re aiming for.
Remember that success depends on many factors, including your chosen niche, your promotional efforts, and the overall execution to name a few. It’s good to admire or even look up to others in your field, but never punish (or doubt) yourself simply because you’re not at their level just yet.
2. Avoid Aimless Multi-tasking
Most bloggers have plenty of things to take care of, including commenting, emailing, and newsletter maintenance. That said, ensure you do these at very specific and organized intervals to avoid overwhelming feelings, as many bloggers try to accomplish too much as a means to find success overnight.
One of the best methods is to manage these tasks with a to-do list. For example, every morning at 9am you could answer emails for 30 minutes. By 10am, reply back to existing blog comments, and so on.
Overall, the psychology of blogging long-term requires that you enjoy the job as you did the very first day. Thus, multi-tasking is great only as long as you don’t execute everything at once and always follow a predictable pattern.
3. Hang Around Like-minded People
Although this doesn’t apply to everyone, many successful bloggers surround themselves with people they can relate to. This allows them to have relatable conversations, form new relationships, and expand their existing blogging knowledge.
Even if you don’t have real-life friends to talk to about your blogging ventures, make it a habit to visit online communities such as Reddit and niche forums, which have categories for just about everything under the sun.
Furthermore, I personally recommend both Craigslist and Meetup.com as a way to meet like-minded people in real life. I have tried these in the past to great success.
4. Keep Your (Online Friends) Close
Great bloggers live and breathe their chosen niche to the point they analyze and break down other blogs to learn from them.
What do they have that you admire? What could they improve upon? I have implemented several visual improvements on my websites by using other niche blogs as examples, and the results have been nothing short of phenomenal.
On the other hand, analyzing other bloggers (and their properties) also allows you to make a connection with them, as you can provide some constructive criticism and help them if the situation warrants it. This, in turn, helps you establish a brand new working relationship.
5. Obey Deadlines
Chances are you’ve been meaning to start a certain project for several weeks/months now. However, you tend to get busy with easier, more manageable tasks because they’re simply less overwhelming.
Do you think you’d be able to get away with this if you were maintaining a company blog as an employee?
Remember that your property is a serious business, not just some hobby that you should improve whenever you feel like it. Here’s where (once again) a to-do list comes into play; use it as a tool to keep you in check and maintain a healthy work flow throughout the week.
6. Reward Yourself
This is where the psychology of blogging truly shines. Much like rewarding yourself after following a good diet/exercise each month, practice a similar tactic with your online business.
There’s nothing wrong with giving yourself a pat on the back, especially when your blog goes from zero viewers to 100+ per day.
You may even reward yourself in non-materialistic ways. For example, create a Facebook group dedicated to all the good things you accomplished today, and grow it organically through your friends.
Alternatively, implement that same idea into your blog (regardless of niche) and make a short daily (or weekly) post highlighting your accomplishments. Keep the post succinct and ask your readers to participate; this could almost guarantee greater interaction, as many people inherently love to talk about themselves.
7. Dream Big
Lastly, keeping your eyes on the prize is a surefire way to stay focused and highly motivated. Whenever I start to feel overwhelmed with my projects, I think about the possibilities and the goals I am ultimately aiming for – even if they take many months to achieve.
Ask yourself, “What if?” and always keep these dreams in mind. Don’t forget why you’re on this challenging, but highly rewarding journey.
We all have our good and bad days. How do you personally implement the psychology of blogging and get over your fears?