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Unique Content Equals Super-Blog?

Ahmed, of Tech Soapbox doesn’t think so, as he writes about his experiences using the powerful marketing and promotion technique of e-mailing websites and writers who might be interested in his content.

My biggest site gets over 100,000 unique visitors a day. During its 6 year history, I have sent out at least 15,000 emails. No spam, nothing automated – every single one individually written. It was exhausting, but it paid off handsomely. The emails got the webmasters to my site, and the unique content compelled them to link to my site.

It brings on the question, is unique content enough to reach the higher echelons of blogging? If you want to get on Technorati’s top 100 list, does it take more than above par writing?
We have been told by so many sites that unique content will bring traffic, but I can agree that this might not always be the case. I guess traffic has to start somewhere and if someone doesn’t know about your site, they can’t read it.
What are your thoughts on this matter? And if you promote your content, how do you do it? E-mails like Ahmed or other techniques?