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Who Cares About SEO? SEO Is for Hacks and Egypt’s History Tells You Why.

Great Sphinx of Tanis

Among bloggers, especially those trying to make a buck with their sites there’s a myth. It helps them to improve their traffic and stats and ultimately should bring money and pay for their next cruise to Egypt, a marvellous country with an ancient history. A country we still speak about today and people travel in hordes to visit the pyramids, look at the Great Sphinx. Even Indiana Jones went to the Pyramids.

What the Egyptians never did though was this thing called SEO. Instead they created great content, a rich and bespoke culture and history. People still speak about their culture, visit the country and take pictures of the ruins.

First I’m going to tell you a secret: What the Egyptian Pharaohs did was perfect SEO. What the oil sheikhs in Dubai and Abu Dhabi do is the kind of SEO result most bloggers try to achieve. One country is still popular more than 2000 years later. The other… who will care about Dubai in 5 years? They even don’t have an Apple store there.

SEO Doesn’t Matter for Bloggers


  1. Setup a blog, start writing
  2. ???
  3. Profit!!!


Most of you will now want to click away and leave this page but hang in there for a second. I’m going to tell you all the SEO you’ll ever need. That’s right, after that you will not have to worry anymore about any ‘SEO’ at all.

If you think of the Egyptians you will understand that they would have been the ultimate bloggers, better than any SEO. Let’s have a look at how their great nation would have been the perfect blog.

1. Chose a Solid Template

Egypt’s history revolves around the Nile, a very yielding area. The Nile is the template and base of the ‘blog Egypt’. You should look for a design with correct semantics and possibly even microformats.

I’m a purist so I will not divulge into <h1>, <h2> debates, I believe <h1> should be reserved for your blog title. Not your post title, but that’s me.

2. Read Our Sunday SEO Column

Of course first of all you should read our regular SEO Sunday column by Dee Barizo. No discredit at all to Dee but here’s the thing: if you trust and use that grey matter, AKA brain, you will probably figure out all this on your own. Dee does not tell you any ground breaking, or black hat, miracles. He does learn you the basics of using directories for links, reciprocal linking and more but you should have figured those out on your own to be honest. Dee’s column helps you to use more resources to improve your SEO. SEO alone does not make your blog. If you think that you just don’t have what it takes.

[pull]SEO is nothing more than common sense[/pull]

There’s no miracle recipe to SEO your blog and suddenly bathe in the dollar notes. Instead you have to embark on a long trip, build your rich culture and history just like the Egyptians did.

3. Make Use of title=”” and alt=”” But for The Right Reason

For years now title="" and alt="" have been lauded as important for SEO. Actually the reason why you should use these is not SEO. You should use those for accessibility and to optimise your site for people who need to use screen readers. Not for SEO.

[pull]They were created for Accessibility, not for SEO[/pull]

If we have a quick look at the SEOMoz Search Engine Ranking Factors for 2009 you will notice that these do not rank in the Top 5.
What does rank though:

  1. Keyword Focused Anchor Text from External Links: 73% very high importance
  2. External Link Popularity (quantity/quality of external links): 71% very high importance
  3. Diversity of Link Sources (links from many unique root domains): 67% very high importance
  4. Keyword Use Anywhere in the Title Tag: 66% very high importance
  5. Trustworthiness of the Domain Based on Link Distance from Trusted: 66% very high importance

These were the most important factors according to SEOMoz’s survey conducted in 2009 among SEO specialists. Dee’s SEO Sunday column helps you to achieve this but otherwise…

The Best SEO Is…

The best SEO is… write great content. Write great content and your entries will be tweeted, bookmarked at delicious and linked on other blogs. Just like the Egyptians build great and memorable pyramids. Screw SEO.

Do you have what it takes?.