Gloria I. N.
Professional Business and SaaS Writer Winnipeg, CanadaAbout Me
Work
Writing Samples
Content Marketing: 5 Steps to a Successful Strategy Five Tools Every PR Professional Should Be Aware Of Get Found Online: 8 Quick SEO Fixes for Your Website Marketing Funnel: 5 Types of Copy You Need 5 Social Media Trends for Digital Marketers In 2021 Efficiency Boosters: 5 Must-Have Tools for Businesses and Entreprises New Business Week 2024 Mayor’s BIZ Awards 2023 See all 8 samplesServices
Experience / Education / Qualifications
RELEVANT PROFESSIONAL EXPERIENCE Freelance Marketing Consultant 2020 – Present PENEDIT Marketing Winnipeg, MB (Remote) I provide expert advice and tailored marketing solutions in strategic planning, differentiation, positioning, and sales acceleration, working independently or with teams to enhance clients’ marketing and communications efforts. • Created tailored marketing materials for print and digital promos, events, and brand activations, enhancing clients’ visibility. • Translated complex concepts into creative, compelling copy for targeted audiences. • Consulted on SEO and digital presence, and optimized content for conversion rates through A/B testing. • Leveraged skills in writing, editing, design, and photography, overseeing all aspects from pre-production to post-production to produce high-quality editorial content. • Published articles on lifestyle, culture, and relationships that resonated with a young audience. • Worked with clients and organizations across Africa, Europe, and North America on diverse marketing and communications projects. Marketing Communications Coordinator 2023 – 2024 West End BIZ Winnipeg, MB (Hybrid) I led the marketing department’s daily operations, managing budgets, brand strategy, campaigns, and media relations, while collaborating with internal and external partners to enhance brand visibility and engagement. • Led daily operations of the marketing department, including monitoring and updating communications channels, planning and evaluating events, and managing media relations, vendor selection, and influencer collaborations. • Conducted comprehensive brand and competitive analysis through audits, informing strategic marketing decisions to boost reach and engagement with our target audience. • Developed cross-platform marketing strategies, including cross-functional collaboration, by managing partnerships and content through paid, organic, owned, earned media. • Developed and executed content strategy using WordPress and social media, improving website user experience and optimizing monthly organic web traffic. • Collaborated with internal and external stakeholders, enhancing brand visibility and establishing strong relationships. Marketing Communications Assistant 2022 – 2023 CBC/Radio-Canada Winnipeg, MB (Hybrid) I managed social media, the CBC newsletter, and the Manitoba community page, coordinated events, and handled vendor selection for brand activations, supporting public relations and marketing strategies. • Coordinated event logistics, including set-up, scheduling, vendor selection, and design of creative elements, ensuring seamless execution of high-profile events. • Supported sponsorships and partnerships by managing CBC host appearances, swag vendors, and brand activation activities. • Managed digital marketing communications, including social media accounts, website and newsletter. • Developed and executed publicity plans, drafting press releases and media pitches, securing coverage from local media. Multimedia Journalist 2019 – 2021 Kigali Media Production Kigali, Rwanda (Hybrid) I was in charge of researching, investigating, conducting interviews, fact-check information, and crafting stories that accurately inform the public while presenting unbiased narratives of clients. • Collaborated with creative teams and journalists to create nationwide public relations campaigns, attending press conferences and conducting video interviews. • Wrote and developed documentary scripts for Radio and Television in French and English. • Represented clients through positive news and human-interest stories, enhancing strategic communications efforts and ensuring accurate and impactful storytelling. EDUCATION Post-Graduate Diplomas 2022 University of Winnipeg Winnipeg, MB • Marketing Management • Public Relations and Strategic Communications • Business Management Bachelor of Arts in Journalism & Media Studies 2019 United States International University -Africa Nairobi, Kenya
Topics
Notable clients
CBC/Radio-Canada, Canadian Public Relations Society (CPRS), Catholic Relief Services (CRS)Contract Preferences
Contract Type: | Freelance |
Preferred Location: | Remote |
Preferred Rate: | $0.3 / per word |