Performancing Metrics

Archive for June, 2009

Netpartner – Review

The Internet launched the era of online advertising, transforming the landscape where businesses can promote their products and services. Businesses demand that ad networks place their ads precisely, targeting the particular types of customers and specific niche in order to generate a measurable response. With total ad spending for the first quarter of the year down by12%, according to Nielsen Co., more businesses are cutting expenses on areas that are not clearly beneficial in terms of sales. Advertising budgets are usually the first ones to be slashed since returns are not always clearly measurable.

Netpartner is a performance based affiliate network that helps both publishers and advertisers. It proposes to help advertisers promote products and services using the best strategy applicable for their target market. Netpartner is also ready to provide publishers with a wide network to look into and choose the best offers form top domestic and international advertisers.

An efficient affiliate network should be able to promote your products or services to the largest possible number of publishers all over the world. Netpartner recognizes that there are buyers and bargain shoppers out there swimming in the Internet and claims it will not just stop at providing exposure to your products or services but will work closely with publishers and network partners in ensuring that your exposure will primarily be to your target audience. And since Netpartner will only charge advertisers upon generating sales or leads this means you pay only when the results are in.

Netpartner promises to be advantageous, not only to advertisers but also to publishers. As it is efficient in ensuring that ads reach target audiences, it can also provide comprehensive reports, which contain all leads, conversions and referrals. This means publishers are able to monitor, manage and assess performances and how much commission should really be coming in. Aside from this, Netpartner’s policy of reviewing all offers if they are acceptable for advertising before passing on to publishers will ensure that the products and services to be advertised will produce high payouts.

Netpartner is easy to navigate. Its user-friendly interface ensures that publishers are able to go through thousands of advertising offers and choose the ones needed. In fact, after signing up and choosing from among all the offers, it is possible for publishers to start getting commissions.

Businesses who wish to advertise their products or services will find Netpartner easy to work with. Unlike other advertising networks, Netpartner promises to provide experienced marketing professionals who can guide your online business, whether for expansion or from ground up. As your business is connected to Netpartner’s wide network of publishers, your product or service gets to be promoted through websites, emails and search listings, among others. And all throughout this flurry of activities, their managers will be there to guide in setting up everything so that it is easy to monitor performances and eventually maximize sales.

Netpartner’s thrust towards ensuring that both advertisers and publishers is impressive. Providing an arrangement such as this means Netpartner is capable of listening to the needs of advertisers, publishers and the market. If you are looking for a partner in the Internet that will give high payouts and appropriate revenue share, check out Netpartner. It may be the online marketing partner for you.

Categories: General

Alice and Kev – A Sims 3 Story

This is a bit different than the usual stuff I post about, but I just have to spread this little gem around.

This morning a few people I follow on Twitter were practically raving about this new blog based on a the story of 2 characters from a play-through of the Sims 3, and after checking it out, I have to say that it’s entertaining, hilarious, and more than the slightly tragic.

It’s called “Alice and Kev, The story of being homeless in The Sims 3“, and it’s being put together by Robin Burkinshaw, who is a student of Games Design (and likely has a glorious future in it if this blog is any indication).

Here’s what Robin has to say about this “experiment”…

This is an experiment in playing a homeless family in The Sims 3. I created two Sims, moved them in to a place made to look like an abandoned park, removed all of their remaining money, and then attempted to help them survive without taking any job promotions or easy cash routes. It’s based on the old ‘poverty challenge’ idea from The Sims 2, but it turned out to be a lot more interesting with The Sims 3’s living neighborhood features.

I have attempted to tell my experiences with the minimum of embellishment. Everything I describe in here is something that happened in the game. What’s more, a surprising amount of the interesting things in this story were generated by just letting go and watching the Sims’ free will and personality traits take over.

The resulting blog entries, complete with many MANY screen shots, tell the story of the two main characters and their interactions with the world around them. You really get a sense of their personalities and emotions, which is amazing given that they are semi-autonomous game characters.

I highly suggest checking it out if you want a laugh (and occasionally feel sad for Alice). Whether or not you’re a fan of The Sims, the story of these two characters is surprisingly compelling. I for one can’t wait to see what’s next in store for them on their adventure to survive on stolen apples and live on the digital streets of their virtual town.

Categories: Opinion
Tags: , , ,

WordPress 2.8 Released

Many people thought WordPress 2.8 would be released on June 10th, and only an hour and a half before the end of the day in EDT, my time zone, the button was pressed. WordPress 2.8 “Baker” is out.

2.8 represents a nice fit and finish release for WordPress with improvements to themes, widgets, taxonomies, and overall speed. We also fixed over 790 bugs.

I am looking forward to seeing what plugins and themes break with the new version, as well as what most people think of it. I just started playing around with the 2.8 Release Candidate One today, and so haven’t dived deep into what 2.8 offers, but many say that the improvements, rather than the new features are what makes this release so great.

What’s next? Well, Matt mentions it in the WordPress blog:

We’re already thinking hard about the next versions, 2.9 and 3.0. Keep an eye out for improved media handling, better dependency checking, versioning of templates and themes, and of course the fabled merging of WordPress and MU announced at WordCamp San Francisco two weeks ago.

Try out WordPress 2.8 and let me know what you think of it. I hope that this, unlike most releases, won’t “have” to have a point-one release to fix any glaring security errors.

Categories: Important, WordPress News

100 Amazing Free WordPress Themes – Smashing Magazine

Thanks to a commenter on yesterday’s WordPress Hacks post, I discovered that the content of the post I was linking to quite likely had been lifted from an earlier post. Sorry about that guys!

The nice thing about that, is it gave me a good excuse to sift through a bit, and I found some pretty cool stuff, such as this list of “100 Amazing Free WordPress Themes for 2009

It’s broken down into several groups: “Blog & Portfolio”, “Photoblog & Gallery”, “Minimal & Clean”, “Smashing Magazine Themes”, and “Something different…”.

If you’re looking for a new theme, or just some inspiration, that list is a good place to start your search. I’m thinking I may have to find a use for the Absynthe theme from this list(seen below).

Absynthe Theme

What are you favourites from the list, or favourite themes in general?

Categories: General

Akismet and the Spam Problem

Today, I logged into Blogging Pro and saw an interesting message that caught my eye: “Akismet has protected your site from 1,034,305 spam”.

I can’t believe that Akismet has protected this blog from over a million spam. Started in October 2005, Akismet has been bundled with WordPress almost since its inception.

Without Akismet, and most other anti-spam tools, estimating a minute for every thirty spam comments, it would have taken me almost twelve full days of time to manage myself, or a few hours each and every month.

It is both sad that we have this problem that needs to be taken care of, and exciting that we have solutions to make our lives easier. Where do you sit with your Akismet spam protection?

Categories: BloggingPro News, Important

10 WordPress Hacks

In my recent surge of interest in WordPress plugins I’ve stumbled on a lot of interesting things. Today instead of plugins, it’s a list of 10 WordPress hacks, from, to add some pretty cool features without needing a plugin.

They’re a little trickier than plugins to implement but can be well worth the final effect.

Hacks in the list include:

Create TinyURLs On The Fly
List Upcoming Posts
Create A Maintenance Page For Your WordPress Blog
Display Related Posts Without A Plug-In
Resize Images On The Fly
And 5 more…

They include detailed explanations of how to add the hacks that’s easy enough for anyone to follow, and none of them take more than a minute or so to setup (most will likely take just a few seconds).

Categories: WordPress Hacks

Maryan Pelland Doesn’t Think You Should Trust the Internet

In a recent guest post on, Maryan Pelland of, talks about how easy it can be to fall into the trap of trusting information online.

Here’s a sample from the intro…

Bad and inaccurate information from websites isn’t new. The Internet can be a fabulous tool, but it should not be the sole source of information for any factual writing from blogs, to research for fiction, to magazine or newspaper articles. Anyone can create a website and fill it with text. There’s never a guarantee that information online is accurate or current. That’s why writers and journalists should not rely on the Internet.

I couldn’t agree more that the internet can be a source of misleading information, made all the more dangerous due to how fast information spreads through things like blogs, twitter, etc.

There is a tendency to want to trust sources of information online, and there is good reason for that: There is a lot of great information out there. The problem is simply that literally ANYONE can dump whatever they want onto a website, blog, wiki, etc, and there is often little or no fact checking happening by anyone other than the writer.

It’s all too common to see someone post something to twitter or their blog and then within minutes (or seconds) dozens or more people are tweeting/blogging away about their opinion of the original statement/event/whatever, only to find out hours later that the original poster was wrong, or just seeing who would believe them.

If the internet is truly to become a great source of fast and accurate information (and for the most part is CAN be already), we all have to work a little harder at sifting through the river of information to find the nuggets of truth. Hopefully before the misleading info has spread too far.

Categories: Blogging Tips, Opinion

WordCamp Chicago Day 1

So after arriving to Chicago, we relaxed and took in the comfort of the hotel. Getting up early today, I hit up the UBS Center where WordCamp Chicago is being held. I was amazed at the style of building.

The sessions were great, especially Jeremy Wright and Micah Baldwin who really did things that appealed to me (a rarity at WordCamps these days).

So now for some random thoughts from day one that I hope you’ll all enjoy:

  • Brian Gardner is ripped! I wasn’t expecting that, but his head shot doesn’t do him justice
  • There were at least half a dozen Canadians, including myself at the event.
  • Long-ish breaks between sessions were awesome
  • The internet connection started really horribly, but started getting better as the afternoon progressed
  • Some people actually recognized me, more from WordPress Weekly, than anywhere else

I am really impressed with the event, and think that those involved in organizing it deserve some insane respect. I think that the presentations still weren’t WordPress focused enough, but overall they were less business focused than other events I’ve been to.

I am looking forward to day two, despite only being a half day. If you are at WordCamp Chicago, and want to meet up, let me know through a comment on this post, or via Twitter (@brandingdavid), where a huge back channel of content is being created under the hash tag #wcchicago.

Categories: WordPress News

Ford + WordPress = The Ford Story

Ford recently launched a WordPress powered website called “The Ford Story” to chronicle their progress towards more fuel-efficient, high-quality cars/trucks/etc in a transparent and (hopefully) interesting way.

Well it seems that the people over at Automattic’s WordPress Publisher Blog talked to Scott Monty from the Global Digital Communications group at The Ford Motor Company about the project.

Here’s a sample…

Why did you choose WordPress over other publishing platforms?

We wanted to use a flexible platform that would easily integrate with the social web. The Ford Story is going to be a dynamic site, and we wanted to be ready to respond to the needs of the day, so we needed a technology that would allow us to take a modular approach. Knowing that we could use plugins and other components that connect with the rest of the web was a strong selling point.

For the full interview head over the WordPress Publisher blog.

Categories: WordPress News

WordCamp Chicago

So today I hit the road to attend the first annual WordCamp Chicago, an event that is sure to be fun and interesting. Many of the people online that I connect with on a fairly regular basis will be there, some have already arrived in the windy city, while many more will be arriving throughout today and early tomorrow.

My wife is coming along with me, not to attend the conference, but because this might be the only “vacation” we get this year, so more than just the conference, we are going to try to make the most of our trip.

I am looking forward to interacting with the people that attend, and hope that everyone is half as excited as me (I could barely sleep last night, it was like waiting for Christmas morning).

jeremyw1If you want more information on what’s going on, Jeff Chandler has already started a back channel on his WPTavern Forum. This is a great place to list where you’ll be, what you want to do, and what you thought of sessions as we go through the one and a half days.

While there is no plan for video recording of the sessions, Jeff might also be live-streaming some of the sessions over UStream.

Lastly, and most importantly, if you see the guy in the picture with this post, wish him a Happy Birthday. It will be Jeremy Wright‘s 30th birthday!

Categories: Important, WordPress News