Performancing Metrics

Archive for August, 2010

3 Reasons to Check Your Blog Search Traffic

“Give the people what they want.”

That simple statement is the foundation of millions of businesses around the globe. In a world of supply and demand, you need to be sure that the product you deliver is something that fills a void and is wanted.

Blogging is no different.

If your blog already has an audience, and you are not regularly evaluating your on-site search queries, than you are doing your readers a disservice and missing a golden opportunity. That little search box not only helps your readers find what they are looking for, but should also steer the blog owner/writer down the right avenues. Read More

Categories: Blogging Tips
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The Next Wave of Marketing Is Here: Guest Posts

Jacob Maslow is the Marketing Manager for Allergy Be Gone, which sells allergy control products. Jacob and his writing team constantly updates the Allergy Relief Blog.

Guest blogging has taken off…marketers know the potential value of providing valuable content on a regular basis. But, there are thoughts as to if this great marketing strategy of guest blogging to build links has been overdone, thereby losing its effectiveness. Well, I’m part of the camp that believes it’s still alive, strong, and effective in its capability of link building.

The monkey wrench that was thrown into the mix is spammers who use poor quality content to produce volume rather than quality. And, it’s true these spammers are a menace to legitimate businesses. But, to say that all marketers who use guest posting pitches are part of the spammers, is unfair to legitimate and professional entrepreneurs.

Not all marketing strategies will work for every type of business. Different types of sites have different business models; e-Commerce sites and consulting services are two different businesses; one type of marketing strategy may not be as effective for one as it is for the other. Read More

Categories: General
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Building Blog Trust: 6 Actionable Items

Any decent relationship is built on trust. Without it, you have nothing more than two people in a room. Violate it…and you’ll spend a lifetime working (often unsuccessfully) to get it back. Earning and maintaining the trust of a significant other is hard enough, but a bloggers’ job is even tougher. You need to earn/maintain the trust of an audience.

Building trust doesn’t happen overnight, but it’s an important ingredient to cook up a winning product. Here are few tactics to employ in order to build trust…and become a better blogger. Read More

Categories: General
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5 Free Social Media Icon Sources for Niche Blogs

Do you write a niche blog about food, spirits, Asia, clothes or science?  If so, you’ll be interested in the social media icons highlighted in this post.  Even if you don’t write a blog about one of those niche topics, you might like the social media icons featured below.  They could add some color, visual appeal, and interest to any blog!

Check them out and see if the right social media icons to give your blog some zing are included in the list!

DelliFeed Icon Set

These food-related social media icons are available in six sizes and include cakes and popsicles!

Cheers Web 2.0 in a Glass Set

This set of social media icons includes martini glasses, wine glasses, margarita glasses, beer mugs, and more! Read More

Categories: Blog Design, Blogger Tools, Blogging Resources, Blogging Tools
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10 Skills Freelance Writers Must Have if They Want to Succeed

Since there are a lot of aspiring freelance writers in the Freelance Writing Jobs community, I thought it would be a good idea to go over some of the most important skills that freelance writers must have if they want to have a chance at being successful.

In other words, if you want to get paid for your writing, you need to make sure you can do the things in the list below.

1. Spell

If you can’t spell and you choose not to use a dictionary or effective spell-checking tool, then you won’t get far as a freelance writer.

2. Follow Grammar Rules

If you don’t know where to put commas and when to capitalize, then you need to learn how — quickly! Read More

Categories: Interesting
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3 Domain Names Every Problogger Should Secure

When it comes to the art of problogging, many bloggers focus most of their energy on their building up their main blog (or blogs) and forgo ever establishing a personal site of their own.

While there is nothing wrong with NOT creating a personal blog, blogging pros would be foolish to avoid securing specific domain names lest their complacency hurt them later on (both reputation wise as well as financially via lawyers).

Securing these 3 domain names could spell the difference between future job openings (online and off), as well as the extra bonus of “free” traffic from search engines which you can use to shape your online image. Read More

Categories: Blogging Tips
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How to Blog on Company Time…Without Breaking the Rules

Being an upstanding citizen, we know you would never “steal” your employer’s time. Like ‘em or not though, these are the folks who help put a roof over your head and put food in your belly. Therefore, their time deserves to be respected. But that doesn’t mean you can’t allow your blogging obsession to trickle into your work day.

Lunch Hour. A recent CareerBuilder survey revealed that 32 percent of workers take less than a half hour for lunch. Huh!? Start using YOUR time, people! Here are 6 Rules to Successful Lunch-Time Blogging. This time is best used to nourish your body and re-claim your equanimity from a hectic day. However, if you can find the time, this is a phenomenal time to get ahead of your blogging work. I recommend structuring your time (i.e. – spend the last 15 minutes on blogging) because bloggers love routine. Read More

Categories: General
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How To Easily Edit Your WordPress Theme Design With The Firebug Firefox Addon

Firebug for FirefoxAs bloggers, we aim to provide unique user experiences for all our visitors online through the use of the best blog designs and templates we can find. Although there are thousands of free and premium themes available, there comes a time when we want something specifically suited to our taste as well as our readers’ without hiring a developer.

The ability to customize your own blog theme is an invaluable skill and will save you lots of time and money in the long-run; and through the use of a tool like the Firebug Firefox Add-on, making simple and advanced customizations are easier than ever. Firebug is a tool I use extensively as a developer to help me understand a site’s layout and quickly implement design changes through CSS. So here are some tips and ideas to get you started on customizing your own WordPress themes. Read More

Categories: Blog Design, WordPress Tutorials
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Fire Extinguisher Expert, I Truly Enjoyed The Drinks Last Night

Even nerds and always online people have a life so it was a slight surprise when last night I found myself at the pub instead of online and more so when I found myself enjoying a frozen one while not attending some kind of conference or WordCamp.

The truth though is that I wasn’t the only online specialist there: my fellow bloggers Fire Extinguisher Expert, SEO Expert and Financial Spreadbetting all were there as well and it didn’t take long before the focus changed, switched to the eternal debate around blog traffic.
Fire Ex, that’s how his friends call him, SEO dude and Financial actually are really cool people but the problem is, no one knows who they are or their name and they are obsessed by only one thing: traffic. Traffic to their website.

Every time you meet them it all revolves about the same and they will do their best to engage in a conversation but they resemble those guys you meet at conferences, the ones who always tend to hand out their business card even before saying ‘Hi’. Read More

Categories: Blogging Sense, Blogging Tips, General
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