Performancing Metrics

Archive for April, 2011

Managing a Company Blog – The Dos and Don’ts

Running and maintaining a company blog is a great way to establish your company as an industry expert, help with link building and content marketing, and encourage a conversation with your customers. But a company blog is a reflection of that company, its products and its online brand. It should be handled with care and diligence.

Here are a few dos and don’ts when it comes to managing the company blog:

DO update the blog as frequently as possible. You might not have the time to draft and publish a new post every day, but you should aim for at least once a week. This keeps the blog content fresh and relevant, and gives your readers a reason to come back and check out the blog.

DO schedule posts in advance. If you are on a writing roll, just keep going! Schedule additional posts in advance so that you don’t have to worry about squeezing in time to write new content if you get extra busy a few weeks down the road.

DON’T republish other authors’ work. This will quickly get you labeled as splog (spam blog) or content farm. All your blog posts should be original work. It’s perfectly acceptable to respond to another blog post with your own, just make sure your site back to the original post. Read More

Categories: Blogging Tips
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Is Your Blog DDoS Proof?

For those of you who don’t speak geek, DDoS stands for Distributed Denial of Service which involves a person (or organization) flooding a server with so many requests that the site either goes down or loads extremely slow.

Although no site, blog or server is DDoS proof (especially with hostile governments launching DDoS attacks nowadays), there are a few steps you can take to weather an attack just in case your blog becomes the target of someones rage. Read More

Categories: Blogging Tips
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US Government Embracing Tumblr?

While Tumblr is used by millions of people ranging from fashion artists, news organizations and professional bloggers, this is the first time the platform has been embraced by the US Federal government.

“GSA negotiated the Tumblr terms of service, and we are the first federal agency using Tumblr,” said GSA spokesman Robert Lesino. […]

“We chose Tumblr because it is a rapidly growing platform,” said Jessica Milcetich, Blog manager. “It not only is for blogging, but it offers social features so people can share, comment and connect.” (Federal Computer Week)

It’s unclear what the GSA was using before (note: does anyone else know?), although they imported all of their posts upon Tumblr from their previous platform.

The agency is also using Disqus to power their comment section, and seems to enjoy writing lengthy posts (which isn’t exactly typical of the average Tumblr user).

While it’s not surprising to see the government adopt blog service platforms (after all, the “much loved” TSA uses Blogger), Tumblr’s embrace by the agency signals that the micro blogging service has gone mainstream (which should please their investors).

Categories: Blogging News
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Blogging Pitfalls: Template Fail

Here’s a scary thought for most bloggers. At some point, most likely, you’re going to screw up your site in a very bad way.

Computers are finicky things and your site is no different. With one wrong move you are more than liable to blow your site up, making it either extremely ugly or entirely unusable to your visitors.

This can be a very frightening and embarrassing thing. Not only is it a failure that creates a tremendous panic when it happens, it’s a very public blunder that, quite literally, the entire world can see.

But while there’s no shame in making a mistake with your site and borking it for all to see, it’s a pitfall that is still well worth avoiding if you can. Fortunately, there are several steps that you can take to ensure that you don’t fall into this trap and that, if you do, you can get out of it easily. Read More

Categories: Blogging Tips, WordPress Themes
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How Would You Improve WordPress For iOS Beyond Stats?

After releasing numerous bug fixes and redesigning the interface, WordPress iOS developers are about to add some extra life to the bare bones app.

The most important to-do in the 2.8 road map is Localization. WordPress for iOS will now become much more accessible for many users. 2.8 will also introduce a Stats view (finally!), a Quick Photo button, as well as a few more nifty improvements. (WordPress for iOS)

WordPress Stats is a feature that every other smartphone platform (even Nokia!) has long enjoyed save iOS fans, who had to rely upon a third party app to receive their WP stats fix.

While the next update will finally bake in stats, WordPress is still looking for a few more good ideas on how to improve the app further (probably beyond what has already been discussed).

One suggestion that has yet to be widely discussed would be for the iOS app to embrace post layouts for Tumbl themes using status, quotes, asides, links, etc., similar to what Express App does (minus the hacking or WooThemes requirement).

For those of you who enjoy blogging on the go, what extra features would you like to see integrated within the WordPress app?

Categories: WordPress News
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Business Card Buying Guide

The way we communicate has radically shifted over the past decade. But despite the rise of technology and mobile devices, business cards, once thought as of being on the verge of extinction, are very much alive.

All you need to do is attend an expo, convention or trade show and you will see business cards flowing like water. There are other ways to share contact information, but at the end of the day there’s nothing easier than handing over 3.5″ of opportunity.

Whether you are a blogger, business person, or both, here are five business card musts to make sure you get the most out of your cards.

DON’T BE BASHFUL. You can spend weeks agonizing over a design concept and proofing your business cards, but if you aren’t aggressively handing them out, then what’s the point? Set a distribution goal and get comfortable handing out your card wherever you go.

BE UNIQUE. Many business card printers offer color, size and material options that were not available 10 years ago. Do not be afraid to experiment with a specialized look. Consider using a unique QR code or shortened link so you can track to see which cards perform better. Read More

Categories: Blogging Tips
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No Joke: Why Blog Hosting Companies Need 23Press

Honestly there is nothing more fun than downloading your blog content, plugins, themes, and media files (videos, images and audio) from your server, then uploading all of those files via FTP during the midnight hour.

Joking aside, moving your blog off a server can be a frustrating task, especially if one is attempting to leave the confines of a bad host.

While there are some hosting companies (usually specialized hosts) that will handle all of the moving for you, most usually leave the migration details to the user who has to delve into the world of geek or hire one on the cheap.

Fortunately this tedious affair might be a thing in the past thanks to Move That Blog by 23Press (a company started by Terry Smith) which allows bloggers to easily migrate between servers without putting a hole in your pocket. Read More

Categories: WordPress Plugins
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Managing Multiple Contributors

As a website grows in popularity and size the demand for fresh copy increases dramatically. At this point webmasters will often look to recruit new writers or open their site to their readers through guest posting. But once you invite the public out of the comments section and into the blog how can you make sure you retain the standards you begun with?

It’s one thing to invite the internet to contribute to your site, it’s another having to deal with the results. This post gives a few tips on how best to handle the transition from writer to editor and get the most out of your contributors.

Be the Only Publisher

This may seem like an obvious one, but of all the points here it’s the one which, if ignored, could cause you the most trouble.

If you’ve got a WordPress-powered site it’s easy to give contributors a login and let them upload their own stories, just make sure you have set it up correctly so that the most they can do is submit their pieces for approval, not post them live.

Even if you have a team of editors it’s worth having only one person actually publishing articles to ensure there are no scheduling conflicts or repeated subject matter. Read More

Categories: Blogging Tips
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