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Archive for September, 2011

Weekly Job Round Up September 5-9, 2011

Blogging Pro Job BoardSummer is officially over.  Labor Day has come and gone.  You’re not allowed to wear white anymore.  That’s really not much of our concern here at Blogging Pro, but we are delighted to give you something new every Friday, starting today.  You all know about our Job Board, where employers can publish job openings.  Whether you are a blogger, a copywriter, a web developer, a web designer, or an editor, we have jobs for you.  And since you may be too busy to check out the listings everyday, we’ll bring you a round up of the most interesting jobs for the week.

Here goes the first round!

Car Blog Writer/Editor

CBSNews.com is looking for someone who is knowledgable about cars and the automobile industry. If you like cars and you are based in New York City, then this job is is for you.

Part-time Public Relations Writer

For people in Brookfield, CT who have experience in public relations writing, check out the listing of this advertising agency. Oh, you have to have some experience in covering political campaigns to qualify!

Freelance Writer at Earth Aid

Telecommuters who have a passion for helping out with good causes – apply now! The topic: an energy efficient lifestyle.

Mobile Marketing/App Blogger

Fanggle is a Web 3.0 Cloud based applications company looking for a blogger that can write both news pieces and how-to guides. If this is you, then go click that link!

Part-time Software Technical Writer

Not all of our jobs are based in the US, and this one is a perfect example. If you are based in Canada and you have some experience in software technical writing, what are you waiting for?

Categories: Jobs
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How Not To End Up Like Yahoo!

Yahoo LogoTimes are definitely not good at Yahoo!. Not only has the company fired its CEO, the latest in a long string of failed leaders, but the company is barely bothering to look for a replacement.

Basically, times are tough for the company. Though Yahoo! still has some of the most popular properties on the Web, it’s having a hard time turning a buck on them and, worst of all, it’s watching as the Web seems to be moving on from them. Many wonder how long the former giant can remain relevant, especially considering it already farms out its search service to Microsoft.

This is a big part of why the company is now reported to be up for sale and many are wondering if it will even be able to fetch a reasonable price.

But while Yahoo!’s flame out is impressive and one of the largest, if not the biggest, in the Web’s history. Smaller ones like it happen every day.

How can you prevent your site from dying a painful death like Yahoo’s!? The answer may lie in looking at what happened to the company and where it seems to have gone wrong. Read More

Categories: Blogging Tips
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Guest Blogging Can Destroy Your Blog

Part of being a successful blogger calls for frequent blog updates.  In fact, a recent study stated that 2o+ posts a week is the optimal number to drive traffic. (I think this was according to HubSpot research)

That’s a lot of content.  And considering that bloggers usually have other jobs and commitments, it’s almost an unachievable number.

It’s no wonder that so many bloggers have embraced “guest blogging.” On the surface, the arrangement is a win-win for the writer and the publisher. The writer gets to build backlinks and their portfolio, while the blogger gets free content to beef up their blog.

But all of this “love” comes at a price. A steep price.

MyBlogGuest.com, a community which I am a proud member of, has been responsible for over 13,000 blog posts getting published. Wow!

Here’s my beef…

If the blog you own loses your voice, than what makes it special? What sets it apart?  What would motivate a reader to return?

People come back to their favorite blogs because of the writer’s and/or editor’s “special sauce.” This is the vibe that the written words create. It could be underlying snarkiness, or creative vision, or well-written prose.  Whatever the secret ingredient is, it’s likely YOU.  After all, that’s the only thing that sets you apart from the next blog. Don’t underestimate yourself –when it comes to blogs – people come back to read YOU. Techcrunch was better when it was more Michael Arrington. ProBlogger was better when it was all Darren Rowse, all of the time.  And what’s John Chow without John Chow?  Yes, these blogs do have an editorial voice – and many of the writers they publish adhere to a preconceived vibe – but what about smaller bloggers, writers who have access to fewer resources?   These are the blogs I’m concerned about. Because a cover band is never as good as the real thing.

Accepting guest blogs on a regular basis does not always make sense. Here’s why… Read More

Categories: Blogging Tips
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Promote your Site Using SEO and Online Advertising

One of the most popular areas for trying to get more traffic to a website is by using search engine optimization (SEO) techniques so that the site receives a much higher ranking from the major search engines such as Google. There are a number of techniques that will contribute to successful SEO marketing, and for most sites looking to do this successfully securing some help from an experienced consultant in this field can help to boost the ranking given to a website. Read More

Categories: Advertising, Guest Posts
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