Archive for the ‘Blogging Tips’ Category
Search engine optimization is evolving at record pace and failing to keep track of the changes and growth will undoubtedly lead to significant website traffic loss. The rate of change can be daunting to follow as Google’s team learns to respond quicker to the web and become more efficient at spotting growing trends that are hurting the market. In spite of all these changes I note one common factor in every decision they make and that’s pleasing their customers, who are users of the search engine, keeping results relevant. Its that simple and that’s their search business. The better results they provide, the greater the value of their search product for users and advertisers.
Once you understand their intention and what you as the user really want, things become much clearer and you’ll begin to understand most of the decisions they make as they change algorithms and can even predict future changes and plan ahead.
Online marketers have often been disappointed and enraged by Google’s many changes to signals that adversely affect marketing techniques that have worked for the majority for years. So from the marketers’ perspective that’s years of hard work down the drain. However, I truly believe that aligning marketing activities with giving users’ quality content will always land you in a safe spot. So, keep your efforts geared towards that.
Here are 3 powerful tactics that Google is clamping down on and how you can still get the most out of them. Read More
Editor’s Note: This post was written by Alicia Rades, a freelance writer and blogger with a passion for giving useful writing tips. When she’s not working for clients, you can find her updating her blog at TheWritingRealm.com or working on other fun writing projects. Connect with Alicia on Google+.
You spent hours slaving over that single blog post.
You back hurts, your head aches, and your fingers need a rest.
Despite that, you’re darn proud of the post, so you schedule it, share it on social media, and sit back to watch the traffic come in.
Seriously? Where are you going wrong? Do all pro bloggers have magic wands to help drive traffic?
Sorry to disappoint, but they don’t have magical powers (that I know of). However, they are masters of spell-binding headlines.
(Photo Credit: wetribe via Compfight cc)
Your headline is vital. With hundreds of bloggers throwing thousands of headlines at the same readers each day, you need yours to stand out. If your headlines don’t capture readers’ attention and pull them in, people aren’t going to bother reading the awesome things you have to say. Read More
We now know certainly the importance of having a blog for your business or simply any online venture. As readers become more social and collectively garner a more powerful voice demanding communication and quality content and services from businesses, its now ever more important to have an effective method for delivering on that. Many companies have jumped on the blogging bandwagon but solely jumping on won’t cut it anymore. Companies launch their blog expecting readers and customers to come flooding in but I’m sure for most that hasn’t happened.
I’m going to be honest with you and tell you why. Here’s for some tough love.
Every business with a website knows that they need to focus on search engine optimization. Without good SEO, sites suffer in the SERPs, have high bounce rates, and fail to generate a quantity of search referrals in line with the size of the market. SEO is all about getting people to a site, but that’s only half the battle.
Once visitors arrive, businesses need them to carry out a specific set of actions, whether that’s making a purchase, clicking on an ad, or leaving their contact details for later follow up. We’re now in the domain of conversion rate optimization. Unfortunately, many businesses don’t put as much focus on CRO as they should. There’s very little point in investing heavily in SEO when, once visitors arrive on a site, they are confused, frustrated, or otherwise discouraged from converting. Read More
The term “Growth Hacking” has been around for several years and is essentially the art of gaining an avalanche of users and customers via trackable, testable and scalable tools such as emails, pay-per-click ads and blogs instead of blind traditional methods. The growth hacker eliminates big marketing spending and their products gain traction like a spreading virus, multiplying and spreading from user to user. Gaining much for very little.
One of the earliest notable examples of the concept was when the creators of Hotmail decided to add the signature line link, “Hotmail: Free, trusted and rich email service. Get it now.” to every email sent, which meant that everyone who received an email via a Hotmail account would see a link to sign-up. This free and simple tactic moved Hotmail’s user base from a few thousand to 12 Million in a year at a time when there were only approximately 36 Million internet users. (Source: Internet World Stats)
If you are looking for an opportunity to earn some extra money that could turn into a full-time career, then one option to consider is starting a blog. Don’t expect it to be an easy road to riches – but if you are willing to put in hard work and have something interesting to say, then it is perfectly possible to build a six-figure annual income after a few years of effort.
From the idea of online brand promotion has emerged the concept of ecommerce blogging. We know people want to buy products online today rather than spending hours on shopping in local, physical markets. It can be anything ranging from second hand mobiles to latest car model or a brand new house.
This trend has boosted the importance of ecommerce blogging and has made businesses to run a successful ecommerce blog in order to get more and more loyal clients everyday from all over the world. This is the very reason we decided to share practical tips to run a successful ecommerce blog with our loyal audience so they can put their ecommerce blogging on right path to reap the benefits of a huge online audience looking for all types of products they need in everyday life. Read More
You’ve heard all the usual tips about giving your blog the edge – write quality content, pay attention to your blog design, be active on social media, and so on. You can go on and on with these tips, but I believe it all boils down to a fundamental factor: your writing.
You do not have to be the best writer in the world. You don’t need to be grammar perfect. You don’t need all the big words. But you do need to find that way of writing that will catch your readers’ attention AND keep it, too.
If you need more specific, actionable tips, here is a handy guide in the form of an infographic.
If you specifically like writing, it is highly possible that you will find blogging interesting. Blogging is an interesting proposition since it provides writing opportunities and the added advantage of being paid for it. Freelance writing resources, when chosen carefully, can show what ‘s in store for you once you choose the path of blogging for hire.
The New Year is going to be an interesting one for the writers and bloggers out there. We saw a lot of Google changes in 2013, and some experts say that SEO has been forever changed. Forever changed or not, writers are going to need to get serious, and although many might not have noticed, they are probably going to be most affected by some of these changes. We have to change the way we write and how we optimize, and that’s no easy task.
Whether you’re hoping to train your writers on some of these new tactics or just want a checklist for yourself to help you be successful, look no further. Below are tips coming straight from a writer (an SEO writer no less) that will help you stay on track this upcoming year.