Delaine Moore

Marketing & Communications Leader | Brand Strategist | Content Director | Writer

I’m a marketing and communications leader with more than 10 years of experience helping brands tell their story, grow their reach, and connect with the right audiences. I’ve worked across clean energy, tech, mobility, and nonprofit spaces—building content strategies, leading rebrands, launching products, running email marketing campaigns, and elevating executive visibility. I thrive at the intersection of strategy and storytelling, and I’m known for being a collaborative partner to both creative teams and C-level leaders.

KEY ACHIEVEMENTS

Drove Multi-Channel Growth

Increased blog traffic by 50%, organic web traffic by 40%, and email conversions by 20% through content and lifecycle strategy

Exceeded Lead Generation Goals

Delivered 1,500+ qualified leads—200% over target—for a major EV charging program

Secured Top-Tier Media Coverage

Placed stories in CNN, Bloomberg, TechCrunch, NPR, and The New York Times by leading executive and brand comms strategy

Led High-Impact Campaigns

Directed an award-winning housing initiative and tripled sales inquiries through branded event content

PROFESSIONAL EXPERIENCE

Director of Content Marketing (formerly Communications Manager)
bp pulse (formerly AMPLY Power) |  Apr 2022 – Jan 2024 |  Los Angeles, Calif. (Remote)

Led brand, content, and communications strategy through AMPLY Power’s acquisition and integration into bp pulse. Executed cross-channel content, media, and messaging strategies to drive awareness, lead generation, and thought leadership in EV charging SaaS.

• Built full-funnel content strategy to educate fleet customers on EV infrastructure, policy, and funding—supporting sales growth and industry positioning
• Relaunched company blog with optimized strategy and content framework, driving 50% more traffic and a 30% increase in time on page
• Established editorial guidelines and review processes to elevate content quality and ensure brand voice consistency
• Launched lifecycle email pipeline that improved lead-to-customer conversion by 20%
• Directed communications for product launches, increasing media coverage by 15%
• Crafted CEO thought leadership messaging, talking points, and media prep for national and trade outlets
• Led communications for first-of-its-kind bp–Hertz partnership, securing national media coverage in top-tier outlets including CNN, Bloomberg, U.S. News and World Report, and TechCrunch
• Directed internal and external messaging for company rebrand, aligning communications across teams and ensuring consistency post-acquisition
• Collaborated with product, digital, and design teams to create SEO-optimized web content, resulting in a 40% increase in organic traffic
• Created branded content for major industry events, driving 3x sales inquiries
• Produced high-performing social and ad content, increasing impressions by 60% and engagement by 25%

External Communications Manager

Rad Power Bikes |  Sept 2021 – March 2022 |  Los Angeles, Calif. (Remote)
Managed executive communications and brand strategy for North America’s largest e-bike brand, supporting CEO visibility, product launches, funding announcements, and social content.

• • Secured high-profile placements such as in The New York Times, CNBC, Bloomberg, and Entrepreneur
  • Wrote press releases and external messaging for product launches and multimillion-dollar funding round

• Collaborated with social support teams to improve customer response strategy and brand reputation

Senior Manager, Strategic Communications

GNA (Gladstein, Neandross & Associates) |  Oct 2019 – Aug 2021 |  Santa Monica, Calif. (Hybrid)
Led marketing and education efforts across the EV and clean tech space, supporting OEMs, infrastructure providers, and California’s three largest utility companies.

• Generated 1,500+ qualified leads for a statewide EV charging program—exceeding goals by 200%
• Produced 20+ webinars with 12,000+ attendees, delivering technical education across fleet, utility, and transportation sectors
• Led statewide Ride-and-Drive event to promote EV adoption among fleets
• Created customer journey content strategy, lead segmentation, and sales enablement assets
• Wrote a recurring CEO column, hosted webinars, and produced ads for ACT News, GNA’s clean transportation publication—contributing to its first profitable year

Public Relations Account Manager 

HKA, Inc. Marketing Communications |  Mar 2017 – Feb 2019  |  Tustin, Calif. (On-site)
Led accounts in HR, healthcare, housing, and nonprofit sectors. Developed brand content, media strategy, and lead-generation campaigns.

• Secured coverage in top outlets including Forbes, Fast Company, and Entrepreneur
• Launched and managed social media and blog content strategies for 6–10 clients
• Executed full rebrands for three clients—from strategy and messaging to website design
• Created content calendars, managed newsletters, and coordinated digital ad buys
• Wrote pitch decks, proposals, and led client presentations to support new business

Director of Communications (formerly Communications Manager & Communications Specialist)
Orange County Business Council (OCBC) |  Sep 2011 – Feb 2017 |  Irvine, Calif. (On-site)

Directed communications for the regional business advocacy organization. Oversaw brand strategy, media relations, executive visibility, and communications across housing, workforce, infrastructure, and transportation.

• Secured coverage in major outlets including LA Times, OC Register, ABC7, and NPR/KPCC
• Wrote executive speeches, opeds, and policy briefings for public and legislative audiences
• Produced biweekly newsletter, growing list to 10,000+ subscribers and raising open rate from 17% to 22%
• Directed crisis communications and coordinated messaging across departments during policy initiatives
• Supervised communications associate and managed 10+ interns annually
• Led award-winning housing campaign and video project recognized by Telly Awards and ACCE
• Directed event theming, design, stage production, and speaker coordination for 100+ conferences and committee meetings; created all supporting materials and promotional content
• Increased social engagement by 15% per quarter through targeted platform strategies
• Wrote and designed annual reports, industry briefings, and technical publications to communicate policy priorities and organizational impact
• Spearheaded a county-wide cybersecurity education campaign in partnership with Experian, raising awareness among local businesses and policymakers
• Developed briefing materials and messaging for board communications and investor relations

EDUCATION

Bachelor of Arts in Journalism, California State University, Chico  |  2006-2010

Master of Social Work, University of Kentucky  |  2024-Expected 2026

SKILLS & TOOLS

Brand Messaging • Content Strategy • Executive Communications • Media Relations • Investor Relations • Product Launches • Thought Leadership • SEO/SEM • Lifecycle Marketing • Email Marketing • Campaign Development • Corporate Positioning • Internal Communications • Stakeholder Engagement • Digital Strategy • WordPress • Google Analytics • Adobe Creative Suite • Google Workspace • Microsoft Office Suite • Mailchimp • Constant Contact • SEMrush • Yoast • Hootsuite • Asana • ToDoist • CMS & CRM Tools • ChatGBT • AI customizations