Roya Rodieck

University of Arizona – BA, 2016

Partial Work History:

Content Marketing Manager
Billd
May 2020 – Present · 5 yrs 3 mos
● Created and managed the content strategy and editorial calendar of a B2B construction finance firm
● Oversaw a team of freelance writers to fuel the production and publication of 4 SEO and thought leadership blogs per month
● Conducted keyword research to craft data-driven SEO strategies
● Grew monthly organic traffic 400% in less than one year
● Led quarterly brainstorm sessions to generate content ideas
● Held self-guided interviews with industry experts to write thought leadership articles
● Turned hours of webinar content into insight-rich thought leadership content that elevated brand credibility

Content Marketing Manager
Axle Eight · Full-time
Mar 2020 – Sep 2021 · 1 yr 7 mos
Scottsdale, Arizona, United States
● Crafted B2B blog strategies that quintupled organic traffic and drove clients’ websites to become the #1 organic search result for vital industry terms.
● Managed a remote team of content associates to oversee the timely production of content deliverables with concurrent deadlines for up to 7 business clients.
● Conducted in-depth keyword research to determine what terms to target, scouted best-fit writers for each topic, crafted in-depth SEO-optimized blog outlines, and finally, conducted rigorous edits of the writer’s draft, until every piece of content gleamed.
● Analyzed and presented SEO performance data to continually measure the impact of content and optimize content marketing programs across all channels.
● Proactively campaigned for speed and efficiency and offered solutions to bottlenecks.
● Able to swiftly grasp client’s industry, conduct market research and incorporate findings into content strategy.
● Excelled in account management for the content arm of agency, showing natural ability to develop strong relationships with clients and POCs, including CEOs, CMOs or brand managers, generating consistent referrals and being asked to appear in client podcasts.
● Developed questionnaires and held interviews with client’s customers to draft captivating case studies and arm their client’s team with sales enablement collateral.
● Wrote, designed, launched and reported on email marketing campaigns for both prospect and customer audiences, adjusting content and subject line strategy in accordance with performance.
● Translated technical and complex source content into compelling copy that was accessible and impactful to client’s audience, working closely with a design team to bring content to life in unique and engaging visual formats.
● Voted “Client Favorite” and deemed “idea machine” by supervisor for stream of ideas around content and process improvements 🙂

Content Writer, Corporate Marketing
Advantage|ForbesBooks · Full-time
Feb 2018 – Aug 2019 · 1 yr 7 mos
Charleston, South Carolina
● Crafted B2B content marketing campaigns (white papers, entire magazines, B2B blogs, brochures, website copy, high-converting sales collateral, campaign cover letters, InMail copy, entire business books, landing pages, website maps, interactive quizzes and assessments and more) to support lead generation and convert a business owner audience for corporate marketing campaigns.
● Was personally asked by the former CEO of Boeing and Ford to edit, and later rewrite the manuscript of the book he was collaborating on with the company.
● Project-managed the content marketing wing of the Corporate Marketing department. Created monthly editorial calendars & managed concurrent deadlines. Led the creative and strategy on select direct mail campaigns.
● Led the development and execution of a Forbes-sponsored interview series entitled How I Built An Empire.
● Personally booked & interviewed CEOs on the best practices of scaling a business. Created and honed the Forbes Books brand voice.
● Interviewed and wrote editorial features on a executives and CEOs from companies such as HBO, Bloomberg, and Google.
● Trained junior writer on how to write high-converting content that caters to the stages of the buyer journey.