Studio North
We are seeking a freelance Senior Healthcare Writer. In this role, you’ll craft compelling B2B content targeting decision-makers in the healthcare industry—spanning providers, payers, health systems, life sciences, medical technology, and digital health. You’ll translate complex healthcare topics—such as value-based care, interoperability, patient engagement, healthcare IT, population health, and medical innovation—into content that resonates with executives, clinicians, and other key stakeholders. If you’ve ever written for or devoured publications like Modern Healthcare or Health Affairs, we want to hear from you.
The content you create will support strategic visions and messages, be educational and engaging, and build trust across healthcare verticals. You will be responsible for developing a strong, consistent voice for our clients, aligning your work with defined marketing and brand strategies. Whether it’s short-form copy or long-form thought leadership, your work will be pivotal in positioning our clients as trusted healthcare partners.
Responsibilities include:
- Writing & Content Development: Crafting and editing compelling, high-quality content for various formats such as white papers, byline articles, case studies, and blogs that align with marketing strategies and resonate with target audiences.
- Healthcare Writing: Translate complex healthcare policies, clinical data, and technical innovations into clear, concise, and accessible content for diverse audiences, from C-suite leaders to frontline providers.
- Creative Collaboration: Working closely with StudioNorth’s account teams, designers, art directors, and technology/media specialists to develop cohesive creative concepts and messaging.
- Content Strategy Support: Assisting in the development and execution of content strategies to ensure all written materials are aligned with overarching business goals and marketing initiatives.
- Brand Consistency: Ensuring all content aligns with the client’s tone, style, and branding while also working harmoniously with graphic elements for cohesive market presentations.
- Industry Expertise: Demonstrating a deep understanding of IT buyer personas, market trends, and competitive landscapes to produce content that speaks directly to the needs of the technology market.
- Healthcare Writing Experience: Minimum of three years of writing and content development for a healthcare audience within a B2B sales cycle. Agency experience preferred.
- Versatility: Proven ability to create content for various formats and channels, including white papers, websites, social media, trade shows, and video projects.
- Thought Leadership: Ability to translate complex product and service value propositions into effective, compelling content that establishes thought leadership.
- Writing Skills: Strong foundational writing skills with the capability to adapt tone and style for different audiences and demographics.
- Creativity: A creative approach to brainstorming and collaboration, contributing innovative ideas to content development.
- Editing Skills: Proven experience in editing and mentoring writers, with a focus on improving quality and coherence.
- Time Management: Ability to estimate time requirements accurately and meet established deadlines and budgets.
- Collaboration: A strong sense of ownership combined with a collaborative approach to problem-solving.
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