Emma Jackson

KEY SKILLS

Copywriting | Content Strategy | Email Marketing | SEO | Editing | Proofreading | Social Media Management

Software Competency: Hubspot, Clickup, Google Suite (Docs, Sheets, Slides), Google Analytics, Google Search Console, SEMRush, Wix, Canva, Miro, Slack, Asana, Trello.

PROFESSIONAL EXPERIENCE

Nordic Visitor | Digital Copywriter                               April 2023-Present

• Generated £250,000+ annual revenue through high-performing email campaigns.
• Served as Destination Lead for Scandinavia, overseeing all marketing initiatives for one of the company’s highest-grossing regions, driving regional engagement and campaign performance.
• Created web pages attracting 2,500+ monthly clicks, contributing to overall site traffic growth.
• Developed and executed SEO-optimised blogs, landing pages, social media, and web content, driving organic traffic and supporting overall brand visibility.
• Supported long-term content calendar planning and execution, aligning campaigns with business objectives and seasonal market trends.
• Maintained focus on user experience, ensuring content was engaging, inclusive, and aligned with industry standards.

Nine Worlds | Content Writer   April 2023–April 2024

• Created luxury-focused content across digital platforms, including destination guides, trip ideas, sample itineraries, and marketing copy for Iceland and Greenland.
• Wrote compelling website, blog, and newsletter content tailored to an affluent, global audience.
• Collaborated with destination experts and product teams to craft story-driven narratives that elevated brand positioning as a premier DMC.
• Produced content aligned with SEO best practices, driving organic visibility while maintaining a refined, aspirational tone consistent with luxury travel branding.

Iceland Tours | Content Writer               April 2023–April 2024

• Produced engaging travel content including itineraries, destination guides, blog posts, and promotional copy.
• Collaborated with product and marketing teams to create copy that inspired travellers.
• Optimised digital content using SEO best practices, improving search visibility and driving organic traffic to the website.
• Maintained a consistent brand voice across all platforms, reinforcing Iceland Tours’ positioning as a trusted, approachable, and expert travel provider.

Sparkfire Social | Social Media Specialist                              April 2022–September 2022

• Created bespoke social media content for multiple clients, ensuring alignment with each brand’s voice, audience, and niche.
• Developed posts, captions, and visuals tailored to client objectives and industry trends.
• Planned and maintained content calendars to ensure consistent posting and engagement.

Various Clients | Freelance Marketing & Content Specialist          Dec 2020–September 2022

• Provided copywriting, content creation, and marketing support for a diverse range of clients.
• Crafted website copy, blog posts, social media content, newsletters, and campaign materials tailored to each client’s voice, goals, and audience.
• Optimised content for SEO and engagement, improving client visibility and brand recognition
• Managed multiple projects simultaneously, ensuring deadlines and high-quality delivery.
• Collaborated with clients to understand objectives and translate them into creative, results-driven content solutions.

EDUCATION + CERTIFICATIONS

Bachelor of Arts (BA), Social Sciences — Edinburgh Napier University        

SEO (HubSpot), SEO Principles (SEMRush), Analytics (Google)