Search engine optimization is a core tenant of internet marketing. In today’s uber-competitive landscape, surging to the top of the SERPs is a must; especially when you consider that the vast majority of clicks are soaked up by the top three positions; you can play the organic or PPC game, but either way, you need […]
CopyPress recently conducted a survey on the content marketing ecosystem. Collecting responses from over 300 in-house marketers, agencies, and freelance creatives, they were able to explore the wide world of digital content. While a lot of the data looks at content marketing from the client side, there are some interesting takeaways from the responses received […]
According to a recent study, marketers who use blogging as a part of their strategy see 67% more leads as their counterparts. That is too huge a number to ignore. It is also well known that consistent publishing of fresh content improves a website’s search ranking.
While content marketing is one of the key ways to attract new business and generate leads, it’s only effective if you know how to do it properly. That means writing effective copy, presenting it in a format that audiences can grasp, and making sure it gets out there to be seen by the right people. […]
If you’re a FedEx driver, peak season arrives with the holidays and seems to stretch on as an interminable chain of packages to be delivered, regardless of weather, threatening dogs, or other barriers. And while blogging may not typically expose you to the elements or any pets besides your own, there are more similarities between […]