If you’re blogging without a clear goal in mind, then you already lost before you even started.
Purpose-driven blogging is key to a successful and profitable blog. Since you have an idea of what you want to achieve with it, it’s just a matter of finding out how to get there.
Assuming that you already have a goal in mind but don’t know what you must do next, you need a blogging roadmap in place.
What is a blogging roadmap?
A blogging project roadmap is a step-by-step plan which will help you strategize for both the short and long term success of your blog.
It should include your vision towards achieving your ultimate goals in an organized manner.
In other words, it’s a blogging roadmap that is a list of your to-do’s but a little more complicated.
It’s been said over and over again that before you dive into something, a plan is a must.
Spontaneous content may be an option, but a plan makes the process of achieving little goals easier.
But how do you make sure that your plan helps you work towards your goals?
Let’s find out below.
Why use a blogging roadmap?
Starting a blog is one thing; there is much more you need to do before marketing your content or even buying that domain name.
Your blogging roadmap should include the game plan and strategies before and after you create your content.
Here are the three main things to consider on why you should create your roadmap if you haven’t already.
You eliminate regrets
A spontaneous post or write-up can mean that you are currently hyped, emotional, or even angry while writing. This can mean that any personal feelings may reflect on what your content is about and can later get you in trouble.
You get to research
When you have a plan, knowing in advance what you will write will make you develop high-quality content backed with research.
You are well-organized
Sometimes, you want to do all things at once, but that would mean that you may be prioritizing less essential things and are adjusting the roadmap you’ve set.
A blogging roadmap helps you find the right ideas.
If you have a system in place, your ideas are plotted appropriately and are there when you need them.
This is a massive help if you’re the type to get distracted easily.
How to create a blogging roadmap
There’s a lot of ways to get organized for your blogging success.
Here are the essential steps to keep in mind when you’re preparing your game plan.
Define your goals
When your blog’s future is on the line, you need to make sure that you know exactly what you’re doing and what you must accomplish.
The road you should create should lead to this: your ultimate goal.
Setting realistic goals and prioritizations will be your guide to making your blogging roadmap.
For example, if you want more traffic, then you need to set up Google Analytics and Google Search Console to track your website visitors over time. If you want to make sales from your blog, you must use a finance CRM to keep track of where the money comes from and goes.
Understand your niche
Knowing and understanding the niche you want to pursue should be first on your list. You need to be able to understand what kind of content is circulating in the industry.
This will give you a hunch on what your blogging roadmap should contain.
Identify your audience
Before you think about what to post, you must know what kind of audience would be like in your chosen niche.
If you’re starting, you won’t have a clear idea of what type of post will work but do extensive competitor research and see what kind of people read content that’s related to your niche.
Create a blog calendar
What are you going to post tomorrow, next week, and next month?
A blog editorial calendar must consist of the individual and regular posts you will be making.
You can plot special events that you want to blog about, write holiday-related content, or give way for any fantastic content you’ll be writing.
Planning as early as two months in advance allows you to work on the kind of structure you want to make for that specific content.
Updating your calendar or your roadmap software keeps your plans relevant and right on track, so make sure you update them when necessary.
Having a blog to maintain daily can feel overwhelming.
But when you have a solid plan, you always know what you must do next.
The most significant factor of having a blogging roadmap is it helps you track your efforts and work towards specific goals.
This blogging roadmap can be as basic or as complex as you want it to be. What matters is you ensure that you don’t stress about little things like moments when you lack ideas or experience writer’s block.