Ana Paula Pinto de Souza

Co-Founder & Content Creator
História da Planta
Jun 2023 – Present
São Paulo, São Paulo, Brasil

@historiadaplanta is a content platform with more than 40K followers about the historical journey of the plants, showing their emotional, social, cultural, political, and economic influence around the world. Beyond creating posts on our social media accounts, we also develop social media content and strategies for other brands and institutions who want to create conversations about nature and plants with their audiences. From arts to technology, everything in the world is related to plants 🪴🍊🌷

Skills: Futurism · Custom Websites · Content Strategy · Client Insight · Content Planning · Digital Marketing · Data Analysis · Social Media Management · Online Video Marketing · Social Media Content Creation · Trend Research · Customer Insight · Data Analytics · Social Media · Marketing Campaigns · Consumer Behavior · Trend Forecasting · Costumer insights · Leadership · Communication · Content Creation · Social Media Marketing · Creative Industries · Interviewing · Cultural History · Journalism · Focus Groups · Ethnography · Social Media Strategy · Microsoft Office · Brand Management · Establishing Strategic Partnerships · Performance Measurement · Strategic Thinking · Cultural Research · Reporting · Written Communication · Creative Strategy · Content Editing · Microsoft Excel · Scrum · Tiktok Marketing · Google Analytics · Design thinking · 1-to-1 Marketing · Online Content Creation · Visual Analytics · Agile Methodologies · Social Engagement · Strategy Insights · Qualitative Research · Market Research · Management · Project Management · Instagram Marketing

Co-Founder
Surpraize
May 2021 – Jun 2023
São Paulo, São Paulo, Brasil

I was co-founder of Surpraize, a knowledge platform focused on improving women’s self-esteem. With journalistic content about history, self-esteem, culture, art, and many other topics around the female gender, our goal was to help every woman have a better relationship with themselves.

Skills: Futurism · Custom Websites · Content Planning · Digital Marketing · Data Analysis · Social Media Management · Online Video Marketing · Social Media Content Creation · Trend Research · Customer Insight · Data Analytics · Social Media · Marketing Campaigns · Consumer Behavior · Trend Forecasting · Costumer insights · Leadership · Communication · Content Creation · Social Media Marketing · Creative Industries · Interviewing · Cultural History · Journalism · Ethnography · Social Media Strategy · Microsoft Office · Brand Management · Establishing Strategic Partnerships · Strategic Thinking · Cultural Research · Written Communication · Content Editing · Microsoft Excel · Scrum · Tiktok Marketing · Google Analytics · Design thinking · 1-to-1 Marketing · Online Content Creation · Visual Analytics · Agile Methodologies · Social Engagement · Strategy Insights · Qualitative Research · Market Research · Management · Social Trends · Instagram Marketing

BI & Insights Manager
Spray Filmes
Mar 2020 – May 2021
São Paulo, São Paulo, Brasil

Combining data science and qualitative sociocultural studies, I lead Spray’s Business Intelligence and Insights team. Our mission was to develop studies that would give us assertive directions for our creative productions, understanding and translating the real necessities of our audiences into relevant entertainment content.

Skills: Sales · Futurism · Content Strategy · Client Insight · Content Planning · Influencer Marketing · Digital Marketing · Data Analysis · Social Media Management · Reporting & Analysis · Online Video Marketing · Social Media Content Creation · Trend Research · Customer Insight · Data Analytics · Marketing Strategy · Social Media · Marketing Campaigns · Microsoft Power BI · Team Leadership · Consumer Behavior · Quantitative Research · Trend Forecasting · Costumer insights · Leadership · Tableau · Communication · Content Creation · Social Media Marketing · Creative Industries · Cultural History · Ethnography · Social Media Strategy · Microsoft Office · Brand Management · Establishing Strategic Partnerships · Strategic Thinking · YouTube · Written Communication · Creative Strategy · Microsoft Excel · Scrum · Tiktok Marketing · Google Analytics · Design thinking · Online Content Creation · Visual Analytics · Agile Methodologies · Social Engagement · Strategy Insights · Qualitative Research · Market Research · Management · Project Management · Social Trends · Instagram Marketing

Strategy & Data Insights
Natura Musical | VIRTUE Worldwide
Jun 2019 – Dec 2019
São Paulo, São Paulo, Brasil

I was responsible for the strategic guidance of the team, from creative planning to media decisions, using data insights from analytics platforms monitoring and KPIs measurement, ensuring assertive solutions for the project, which is one of the most prestigious initiatives about Brazilian music.

Skills: Sales · Futurism · Client Insight · Content Planning · Influencer Marketing · Digital Marketing · Data Analysis · Social Media Management · Reporting & Analysis · Online Video Marketing · Social Media Content Creation · Trend Research · Customer Insight · Data Analytics · Marketing Strategy · Social Media · Marketing Campaigns · Microsoft Power BI · Team Leadership · Consumer Behavior · Quantitative Research · Trend Forecasting · Costumer insights · Leadership · Tableau · Communication · Content Creation · Social Media Marketing · Creative Industries · Cultural History · Ethnography · Social Media Strategy · Microsoft Office · Brand Management · Strategic Thinking · Cultural Research · Reporting · YouTube · Written Communication · Microsoft Excel · Scrum · Tiktok Marketing · Google Analytics · Design thinking · Online Content Creation · Visual Analytics · Agile Methodologies · Social Engagement · Strategy Insights · Qualitative Research · Market Research · Management · Project Management · Social Trends · Instagram Marketing

Creative Scientist
Winnin
Oct 2018 – May 2019
Rio de Janeiro e Região, Brasil

Combining creative strategy and data science, I led the team that was responsible for organizing, collecting, and qualifying cultural data insights. By understanding cultural niches, social trends, brand performance, and influencers, we helped brands understand their audiences and have a more social media meaningful presence for them. Among the projects I attended at Winnin, there were initiatives for groups such as AB InBev, Nestlé, and Coca-Cola.

Skills: Sales · Futurism · Custom Websites · Content Strategy · Client Insight · Content Planning · Influencer Marketing · Digital Marketing · Data Analysis · Social Media Management · Reporting & Analysis · Online Video Marketing · Social Media Content Creation · Trend Research · Customer Insight · Data Analytics · Marketing Strategy · Social Media · Marketing Campaigns · Microsoft Power BI · Team Leadership · Consumer Behavior · Quantitative Research · Trend Forecasting · Costumer insights · Leadership · Tableau · Communication · Content Creation · Social Media Marketing · Creative Industries · Cultural History · Focus Groups · Ethnography · Social Media Strategy · Microsoft Office · Strategic Thinking · Reporting · YouTube · Written Communication · Microsoft Excel · Scrum · Tiktok Marketing · Google Analytics · Design thinking · Online Content Creation · Visual Analytics · Agile Methodologies · Social Engagement · Strategy Insights · Qualitative Research · Market Research · Management · Project Management · Social Trends · Instagram Marketing

Senior Business Operations Analyst
Accenture Brasil
Jun 2018 – Sep 2018
São Paulo, São Paulo, Brasil

I was responsible for the project’s planning, and strategy decisions using agile methodologies. I also worked on creating national and international reports and coordinating, supervising, and engaging teams, always aiming for the client’s goals achievement.

Skills: Sales · Futurism · Client Insight · Digital Marketing · Data Analysis · Social Media Management · Reporting & Analysis · Online Video Marketing · Social Media Content Creation · Customer Insight · Data Analytics · Marketing Strategy · Social Media · Marketing Campaigns · Team Leadership · Consumer Behavior · Leadership · Communication · Social Media Marketing · Creative Industries · Social Media Strategy · Microsoft Office · Performance Measurement · Strategic Thinking · Reporting · YouTube · Written Communication · Microsoft Excel · Scrum · Google Analytics · Design thinking · Online Content Creation · Visual Analytics · Agile Methodologies · Social Engagement · Strategy Insights · Qualitative Research · Market Research · Management · Project Management · Instagram Marketing

Founder
Lado M
Mar 2014 – Aug 2018
São Paulo, São Paulo, Brasil

As the founder, I was responsible for developing the content strategy and social media management. I worked on fundraising, project and campaign planning, establishing partnerships, and organizing events. During the period I was leading the project, Lado M became an MTV Brazil partner and was highlighted in national and international media.

Skills: Futurism · Custom Websites · Content Strategy · Client Insight · Content Planning · Digital Marketing · Data Analysis · Social Media Management · Reporting & Analysis · Online Video Marketing · Social Media Content Creation · Trend Research · Customer Insight · Data Analytics · Marketing Strategy · Social Media · Marketing Campaigns · Team Leadership · Consumer Behavior · Trend Forecasting · Costumer insights · Leadership · Communication · Content Creation · Social Media Marketing · Creative Industries · Interviewing · Cultural History · Journalism · Focus Groups · Social Media Strategy · Microsoft Office · Establishing Strategic Partnerships · Strategic Thinking · Cultural Research · Reporting · YouTube · Written Communication · Content Editing · Microsoft Excel · Scrum · Google Analytics · Design thinking · 1-to-1 Marketing · Online Content Creation · Visual Analytics · Social Engagement · Strategy Insights · Qualitative Research · Online News · Market Research · Management · Social Trends · Instagram Marketing

Cultural Scientist
Box 1824
Apr 2018 – Jun 2018
São Paulo, São Paulo, Brasil

I was responsible for conducting research, generating insights, and developing qualitative reports about influencers, customer interests, and cultural meaning, for the content and product strategies of clients like GNT, Vivo, and Nike.

Skills: Futurism · Client Insight · Digital Marketing · Social Media Management · Reporting & Analysis · Online Video Marketing · Social Media Content Creation · Trend Research · Customer Insight · Social Media · Marketing Campaigns · Consumer Behavior · Trend Forecasting · Costumer insights · Communication · Social Media Marketing · Creative Industries · Interviewing · Cultural History · Focus Groups · Ethnography · Social Media Strategy · Microsoft Office · Strategic Thinking · Cultural Research · Reporting · Written Communication · Microsoft Excel · Google Analytics · Online Content Creation · Social Engagement · Strategy Insights · Qualitative Research · Market Research · Management · Social Trends · Instagram Marketing

Community Manager
R/GA
Jan 2018 – Apr 2018
São Paulo, São Paulo, Brasil

I was responsible for Eudora’s (a Brazilian beauty and cosmetic brand) social media strategic planning, from market research and customer studies to guidance daily publishing. I worked on developing not only the always-on strategy for social media but also the main digital campaigns that would make it successful even in the offline market.

Skills: Sales · Futurism · Client Insight · Content Planning · Influencer Marketing · Digital Marketing · Data Analysis · Social Media Management · Online Video Marketing · Social Media Content Creation · Trend Research · Customer Insight · Marketing Strategy · Social Media · Marketing Campaigns · Consumer Behavior · Quantitative Research · Trend Forecasting · Costumer insights · Leadership · Communication · Content Creation · Social Media Marketing · Creative Industries · Interviewing · Cultural History · Focus Groups · Ethnography · Social Media Strategy · Microsoft Office · Brand Management · Establishing Strategic Partnerships · Strategic Thinking · Cultural Research · Reporting · YouTube · Written Communication · Creative Strategy · Content Editing · Google Analytics · Online Content Creation · Social Engagement · Strategy Insights · Qualitative Research · Market Research · Management · Social Trends · Instagram Marketing

Content Editor
Plan International Brasil
Aug 2016 – Jul 2017
São Paulo, São Paulo, Brasil

I was responsible for social media management, institutional content, engagement campaigns, performance report development, and creating strategic social media partnerships.

Skills: Custom Websites · Client Insight · Content Planning · Digital Marketing · Social Media Management · Reporting & Analysis · Online Video Marketing · Social Media Content Creation · Data Analytics · Social Media · Leadership · Communication · Content Creation · Social Media Marketing · Interviewing · Journalism · Social Media Strategy · Microsoft Office · Establishing Strategic Partnerships · Strategic Thinking · Reporting · YouTube · Written Communication · Content Editing · Google Analytics · Online Content Creation · Social Engagement · Strategy Insights · Online News · Management · Instagram Marketing

Assistant Content
Logovia – Design do Seu Jeito
Aug 2014 – Oct 2014
São Paulo, São Paulo, Brasil

I was responsible for text and audiovisual content production about entrepreneurship, management, marketing, and design.

Skills: Content Planning · Digital Marketing · Social Media Management · Online Video Marketing · Social Media Content Creation · Marketing Strategy · Social Media · Communication · Content Creation · Social Media Marketing · Interviewing · Journalism · Social Media Strategy · Microsoft Office · YouTube · Written Communication · Content Editing · Scrum · Google Analytics · Online Content Creation · Online News

Intern
Agência USP de Notícias
Sep 2013 – Jul 2014
São Paulo, São Paulo, Brasil

I was responsible for creating social media content, online news, and daily content clipping about the university’s academic production.

Skills: Custom Websites · Content Planning · Digital Marketing · Social Media Management · Online Video Marketing · Social Media Content Creation · Social Media · Communication · Content Creation · Social Media Marketing · Interviewing · Journalism · Scientific Journalism · Social Media Strategy · Microsoft Office · YouTube · Written Communication · Content Editing · Google Analytics · Online Content Creation · Qualitative Research · Online News