Andreea Smash

My professional journey spans over a decade in content strategy and creation, working with diverse clients and organizations to drive digital growth. As a Freelance Content Strategist and Full-Stack Content Creator, I’ve partnered with various e-commerce businesses and other clients, developing tailored content strategies, performing SEO optimization, and leveraging AI tools to enhance content effectiveness. My expertise covers everything from crafting compelling website copy and product descriptions to managing content across various CMS platforms and using analytics (like Google Analytics) for continuous improvement, all focused on helping businesses connect with their audience and achieve their goals.

Currently, as a Content Strategist & Creator at DRUID AI, I’m at the forefront of developing and implementing multi-platform content strategies (web, blog, social, email, video, podcast) for an innovative AI brand. My role involves crafting persuasive, SEO-optimized content for both marketing and sales — from detailed whitepapers and case studies to engaging website copy and email campaigns — while consistently leveraging AI tools for content enhancement. My foundational understanding of communication comes from my Bachelor’s Degree in Journalism and Communication Sciences from the University of Bucharest. Complementing this, my Google Project Management Certificate, Google UX Design Professional Certificate, and certifications in Digital Marketing Analytics and Business Processes further solidify my ability to approach content holistically, ensuring it’s not only creative and engaging but also strategically sound and user-centric.