Anjali Singh

WORK EXPERIENCE

BeyondWalls Private Technologies Limited | January 2022 – Present

• Team Lead – Copy (July 2024 – Present)
  • Guided and mentored copywriters to enhance productivity and creativity.
  • Developed content strategies to align content with marketing goals.
  • Evaluated content effectiveness through metrics and analytics.
  • Ensured quality and consistency across all written materials.
  • Undertook campaign ideation for various clients.
• Senior Copywriter (April 2023 – June 2024)
  • Created impactful copy for diverse marketing campaigns.
  • Implemented SEO best practices to increase organic visibility.
  • Worked with cross-functional teams to align brand messaging.
  • Undertook copywriting courses for enhanced productivity.
• Junior Copywriter (January 2022 – March 2023)
  • Produced engaging content for websites, blogs, and social media.
  • Conducted research to support content accuracy and relevance.
  • Managed multiple projects to meet deadlines efficiently.

Suntec Private Limited | May 2021 – December 2021

• Content Executive
  • Crafted engaging product descriptions for Amazon to drive sales.
  • Wrote informative blog posts to boost brand visibility.
  • Developed unique product descriptions for Zappos to attract customers.
  • Created eye-catching product descriptions for Etsy.
  • Worked on Iceland travel blogs.

Twigz Technologies Private Limited | August 2019 – January 2021

• Content Executive
  • Specialized in SEO writing to improve organic search rankings.
  • Utilized WordPress CMS with Yoast SEO for better search results.
  • Conducted keyword research to identify high-value search terms.
  • Analyzed Google Analytics metrics to track content performance.
  • Performed proofreading and editing to ensure clarity and accuracy.

EDUCATION

SK Somaiya College of Arts, Science and Commerce | Mumbai University

• Bachelor of Mass Media | 2016 – 2019

TECHNICAL SKILLS

• Creative Thinking
• MS Office
• Keyword Research
• WordPress
• SEO Optimization
• Social Media ORM
• Canva

ACHIEVEMENTS

• Received multiple appreciation emails for outstanding contributions
• Achieved double promotion within two years
• Earned three certificates for excellence in performance