Archana Shivkumar

PROFESSIONAL SUMMARY

Creative and meticulous finance and economics graduate with over 3 years of experience in content writing and copywriting. Former finance executive at A.P.Moller Maersk Group, skilled in producing engaging and SEO-optimized content across diverse topics within the agreed timelines. Proven ability to curate, edit, and optimize various content types, from blog posts to landing pages. Seeking a web content writer or editor role, preferably in the finance or fintech niche, to leverage my digital marketing expertise and writing prowess.

WORK EXPERIENCE

North Star Network, France (March 2024 – Present)

Freelance iGaming Writer

• Create short-form and long-form articles on betting sites, online gambling, latest promo codes, and sporting events.

NMIMS Global Access School For Continuing Education, Mumbai (Jan 2023 – Present)

Grader – Digital Marketing, Finance, and allied subjects — Part time

• Evaluate internal assignments and term-end examination papers of students enrolled in distance learning programs of NMIMS.

Pepper Content, India (July 2021 – Present)

Freelance BFSI Content Creator

• Produce SEO blogs on personal finance, green buildings, and property market.
• Craft marketing copies for financial products and real estate marketplaces, ensuring effective communication of key features and benefits.

Infostor, India (July 2021 – Nov 2023)

Freelance Content Writer and Editor – Fintech, Technology, Healthcare, Gaming, and Marketing

• Curated and edited blogs, review articles, and listicles across a spectrum of topics, including digital marketing, personal finance, health & fitness, and technology.
• Crafted promotional or review articles for newly launched NFT projects, crypto bots, and crypto trade-related learning programs.
• Developed SEO-optimized content to enhance site traffic and improve Google rankings.
• Created engaging content tailored for audiences in the US, UK, and India.
• Humanize AI-generated content.

Invescon Market Intelligence, India (Dec 2020 – July 2021)

Content Writer, Researcher, and Copywriter – Full-time

• Published a daily technical analysis report for cryptocurrencies.
• Generated blogs and articles on health & nutrition, personal finance, technology, Indian art & culture, and online gaming.
• Drafted white papers for lead generation and marketing purposes.
• Wrote press releases for various organizations.
• Curated video scripts for finance courses.
• Provided copywriting services for Non-Banking Financial Institutions and tech start-ups.

***** Career break due to motherhood and relocation abroad (Dec 2012 – Nov 2020) *****

Maersk Global Service Centre, India (Feb 2010 – Nov 2012)

Process Expert Liner Finance and Accounting – Full-time

• Successfully led the migration of new Cost Control processes at Maersk headquarters in Denmark, streamlining container yard, port, and intermodal transport expenses.
• Achieved a 25% reduction in three-way match failures in the PO-GR-IR process by eliminating unnecessary steps using Lean Six Sigma Methodology.
• Managed accounts receivables and performed month-end accounting tasks for the APAC region.

VOLUNTEER WORK 

EduOpportunity Network, USA (Sep – Oct 2024)

• Evaluate the scholarship applications of domestic and international students from low-income families seeking admission to US universities.

EDUCATION

• Master of Arts in Economics (2017) from IGNOU with Distinction.
• Post Graduate Diploma in Insurance and Financial Services (2009) from Marathwada Mitra Mandal College Pune University with Distinction.
• Bachelor in Commerce (2008) from Pune University with First Class.
• Bachelor in Business Administration (2007) from ICFAI University with First Class.

TECHNOLOGY SKILLS

Well-versed in MS Office, Google Docs, and Python.