Ashling Gloria

Product Marketing Internship

• Conducted a thorough review of terminology and communication practices to ensure internal and external coherence and alignment with brand positioning.
• Assisted in copywriting and conceptualizing the launch of an email newsletter targeted at physicians to foster engagement and build relationships.
• Performed competitor intelligence analysis on 10 leading health tech industry players, focusing on branding, communication, user approach, and UX.

Internal Communication & Knowledge Management Internship

• Took on an editorial role in the publication of informative and educational content on Tesla’s informational hub.
• Outlined, drafted, and edited the Tesla Support weekly newsletter and compiled newsletter analytics reports.
• Conceptualized and introduced a Wellbeing section in the Tesla Support newsletter, including creating original content and reporting on health and wellbeing topics, with ongoing weekly engagement analysis.

Connected Harmonies Graduation Project

• Conducted independent primary and secondary trend research and social behavioral analysis.
• Performed zeitgeist analysis and future scenario planning, creating actionable policies for social and urban welfare.
• Presented the project at Dutch Design Week 2023.
• Developed a product (cards and reflection journal) based on research to stimulate wellbeing, creativity, and connection with oneself and others.

Education Experience

Trend Research and Concept Creation in Lifestyle

This course focuses on detecting, mapping, and analyzing societal changes in needs and values, enabling the identification of micro, macro, and mega trends. These trends are driven by innovations in enhancing the quality of life and are used to forecast future scenarios and strategize for desired outcomes. The research informs concept design, leading to the ideation and realization of products and services that drive innovation and improve quality of life across sectors such as health, human movement, appearance, food, leisure, living, and work.

• The program offers a mix of real-life assignments, practice-based learning, fascinating workshops, and personal projects.
• Key skills acquired include trend research, concept creation, and realization.
• The curriculum emphasizes advising, reflecting, creative techniques, and future thinking.

Certifications

• Digital Marketing Minor, Rotterdam UAS
• The Fundamentals of Digital Marketing, Google Digital Garage
• Google Analytics for Beginners, Google Digital Garage
• Growth Marketing, Growth Tribe
• Purpose Driven Innovation, TrendWatching
• Content Marketing, Hubspot
• Yoga Instructor Certification, Yoga Alliance