Caroline Preece

Journalism, SEO, Content Strategy IPSWICH, United Kingdom

About Me

With 15+ years in journalism, content creation, and digital marketing, I’ve built SEO-driven content strategies that engage audiences and deliver real results. I specialize in ecommerce content strategy, affiliate marketing, and data-driven SEO, helping businesses attract the right customers and grow their online presence.

Work

Writing Samples

Boost Your Affiliate Reviews: Leveraging SEO for Enhanced Visibility You can restore your air fryer\'s non stick coating — here\'s how How to disconnect a washing machine—our step-by-step guide for safe relocation or installation How much does it cost to run a surround sound system? Looking at set-up fees, electricity usage, and more Advocate for yourself: navigating chronic illness in the back-to-office era See all 5 samples

Services

Content strategy

Copywriting

Editing

Ghostwriting

Journalism

Product description writing

Proofreading

SEO writing

Web content and blog writing

Experience / Education / Qualifications

With 15+ years in journalism, content creation, and digital marketing, I’ve built a career delivering high-quality, SEO-driven content that engages audiences and drives results. My expertise spans ecommerce content strategy, affiliate marketing, and content marketing, always with a data-driven approach to SEO.

As Acting Editor at Top Ten Reviews, I led a team to create engaging, optimized content aligned with audience needs and business goals. My previous roles as Deputy Editor and Ecommerce Editor sharpened my ability to manage teams, craft impactful content strategies, and adapt to an ever-changing digital landscape. I thrive on switching between tones, subjects, and audiences to ensure that content stays relevant and compelling.

📌 Content Strategy – Developing and executing content plans that drive traffic and align with business objectives
📌 SEO Optimization – Keyword research, content audits, and strategies to improve rankings and engagement
📌 Writing & Editing – Creating sharp, engaging content across formats—from buying guides to long-form features
📌 Affiliate Marketing – Crafting targeted affiliate content that drives revenue through strategic partnerships
📌 Data Analysis – Using tools like Google Analytics to track performance and optimize content for better results

Topics

Business and enterpreneurship

Digital marketing

Entertainment

Health

Lifestyle and hobbies

Marketing

SaaS

Self help and personal development

Technology

Notable clients

Future Publishing,Livingetc,Homes & Gardens,Ideal Home,Real Homes, Top Ten Reviews,Tom's Guide,TechRadar,Expert Reviews

Contract Preferences

Contract Type:	Freelance
Preferred Location:	Remote
Preferred Rate:	$35 / per hour