Chantelle Matawu

• Article Writer

Feb 2022 – Dec 2023

Dumelang Newspaper, University of the Witwatersrand, Johannesburg

I acquired invaluable experience honing my legal writing skills, I mastered the art of drafting legal opinions. The role equipped me with the ability to collaborate well with the rest of the creative team.

• Internship – Content Marketer

Mar 2023 – Jun 2023

Global Commerce Media

Gained exposure to SEO strategies for copywriting applications. Utilized tools like ChatGPT for summarization and Figma for creating templates and presenting information.
Conducted in-depth keyword research and statistical analysis to enhance content effectiveness.

• Freelance Writer

May 2022 – Nov 2024

The Urban Writers 

I showcased versatility in writing across diverse subjects,
including business, technology, finance, healthcare, travel, and lifestyle, among others, that enhanced my writing skills to adopt any tone and style.
I contributed valuable insights during brainstorming sessions that ultimately enhanced the quality of final deliverables for clients.
I developed a strong rapport with clients, fostering long-term working relationships built on trust and professionalism. Enhanced client satisfaction by delivering high-quality written content tailored to their specific needs
The role honed my ability to proofread work and I utilized tools like Grammarly to enhance the quality of written content by ensuring grammatical accuracy, clarity, and coherence

• Legal Intern Feb 2023 – Nov 2023

Wits Law Clinic

Implemented theoretical knowledge into practical application through direct client interaction.
Drafted various legal documents such as contracts, affidavits, and legal briefs.

Conducted follow-ups with clients to ensure their needs were met and queries addressed.

Enhanced proficiency in legal writing through consistent practice and feedback loops.
Was actively involved in analyzing and dissecting complex legal problems to provide comprehensive solutions.
I developed a deeper understanding of the legal process by engaging with real-world cases at the Wits Law Clinic.

• Content Writer

Jan 2024 – Sep 2024

BrownPages Africa, Johannesburg

I specialize in SEO article writing and keyword optimization. I collaborated closely with the website founder on WordPress content creation. Increased brand visibility by consistently producing high-quality, SEO-optimized content Improved content quality by conducting thorough research and incorporating industry trends. I leveraged tools like SEMrush and Google Analytics to optimize content for better search engine rankings. This involved analyzing keywords, tracking performance metrics, and tailoring content strategies to improve visibility and engagement on search engines.

• Apprenticeship – Legal Copywriter

Jan 2024 – Aug 2024

Yauro Software

Ensured compliance with industry regulations, including those in government, finance, and retail sectors, with a focus on financial reporting and data management standards. Translated complex technical concepts into clear, concise, and engaging content for diverse audiences, ensuring easy understanding of software features and benefits.
Developed compelling marketing materials, such as brochures, case studies, and website content, to effectively communicate Yauro Software’s value proposition to potential clients.