Corene Roodt

SEO Copywriting Strategist
Goldstein Immigration Lawyers-Home Based
June 2023 to April 2025

Developed and executed SEO-driven content strategies that improved search visibility, rankings, andengagement.

Conducted in-depth keyword research and competitive analysis to identify high-valuecontent opportunities across niches.

Optimized blog posts, landing pages, and website copy using bestpractices, targeting both user intent and search engine guidelines.

Monitored performance using Google Analytics, SEMrush, and Ahrefs to inform data-driven decisions.

Applied advanced on-page SEO techniques, including internal linking, meta tag optimization, schemamarkup, and E-E-A-T principles.Performed A/B testing on CTAs, headlines, and page layouts to increase conversions and reducebounce rates.

Led regular site audits to identify and resolve technical SEO issues impacting crawlability,indexation, and UX.

Managed multilingual content using Google Translate and WPML for bilingual English–Spanish websites.

Kept up with algorithm updates to adapt strategies and maintain results.

Experience writing direct response copy that motivates people to act quickly. I create clear andpersuasive messages that get results.

My writing focuses on strong headlines and calls to action. I makesure the copy connects with the audience and encourages them to buy, sign up, or learn more.

TOOLS USED:

WORDPRESS & MAILCHIMP

SEMrush Guru: Keyword Magic Tool, Position Tracking, SEO Writing Assistant, and Backlink Analytics foradvanced keyword targeting, SERP tracking, and competitor insights.

Ahrefs (Free): Redirect and link health analysis, canonical checks, and on-page audits.

SEO Surfer (Free): Content structure optimization and SERP analysis for improved topical relevance.

Web Content Writer
Captain Words-Remote
October 2021 to October 2023

I worked as a freelance writer and content creator with Captain Words. During this time, I developed astrong foundation in SEO-driven content creation and a wide range of articles across various niches.

Legal Editor
Goldstein Immigration Lawyers-Remote
November 2022 to July 2023

Refined legal petitions and documents for submission to Federal and District CourtsEnsured accuracy of legal terminology and alignment with court standards and expectations.

Corrected grammar, syntax, and punctuation while maintaining legal integrity and precision.

Verified legal definitions and references for consistency.

Collaborated with attorneys to clarify content and ensure compliance with legal protocols.

Formatted documents according to specific court guidelines, including citation conventions.

Maintained strict confidentiality when handling sensitive legal information.

Conducted thorough fact-checking to validate the accuracy of legal claims and arguments