David Goulden
Conversion focused copywriter London, United KingdomAbout Me
Work
Writing Samples
My portfolio The best TED talks to inspire your business to go forward 10 essential questions to ask a candidate How to make my website user friendly Ghoulish business disasters not to emulate See all 5 samplesServices
Experience / Education / Qualifications
P R O F E S S I O N A L E X P E R I E N C E TRUST FUNDRAISER | AMBITIOUS ABOUT AUTISM| LONDON | MAY 2024 – SEPT 2024 Core Responsibilities
- Creating well-crafted grant applications to relevant trusts through the charity’s existing
- Stewardship of trusts through project updates and invitations to visit various Ambitious about Autism
- Prospecting and qualifying potential new
- Obtaining budgetary information and project plans from various stakeholders across the
Key achievements
- Project managed for two of the charities main autistic schools (Treehouse and The Rise).
- Brought in significant funds from different
- Facilitated connection for a potential partnership with The Hounslow Educational
- Championed various autistic participation programs through a large-scale trust
COPYWRITER | ADZY/SEVENBRANDS (MARKETING AGENCY) | LONDON | JAN 2024 – ongoing Core Responsibilities
- Creating tailored blog content for ADZY and Seven Brands’
- Targeted industry research to understand ADZY’s different audiences of small business
- Utilizing Chat GPT to create compelling headlines for the ADZY platform
Key achievements
- Helped develop user-guides for the small business platform.
PROJECT AND BUSINESS SUPPORT | NEC HEALTH | LONDON | MAY 2021 – NOV 2023 Core Responsibilities:
- Partnered with implementation leads and Project Manager for the smooth execution of multiple projects
- Took detailed meeting notes and shared them promptly for clear communication and faster decision-
- Built strong relationships with National Health Service stakeholders, improving collaboration and meeting
- Collaborated with the Operations Manager by providing weekly reports to identify and resolve potential
- Liaised with NEC officers nationwide, driving efforts to increase NHS Diabetic eye screening participation that achieved substantial uptake improvement.
- Analysed the state of the NHS commissioning structure through auditing relevant organisations and groups throughout the
- Evaluating potential sales opportunities from my findings and ensuring they were highlighted and followed
Key Achievements:
- Created a detailed glossary to explain complex terms in the Rego product and its role in the REGO and NHS ecosystems, promoting team and stakeholder understanding.
- Developed weekly reports for the Operations Manager, providing project insights, challenges, and solutions, leading to better decisions and issue-solving.
- Managed social media accounts for the programs, using innovative strategies to enhance
- Demonstrated proficiency in creating spreadsheets, compiling comprehensive monthly and quarterly
- Brought in a number of significant leads from National Health Service organisations – one of whom has become a key client for the
- Presented my findings to senior management within NEC to inform them of potential opportunities within the new commissioning
COPYWRITER | TAKEPAYMENTS | LONDON | SEPT 2017 – APRIL 2021 Core Responsibilities:
- Created engaging weekly content for the Takepayments website, including blogs, guides, and thought leadership, boosting user engagement.
- Used Buzzsumo and Hootsuite for targeted influencer outreach, strengthening online authority through interactions with key bloggers and business figures.
- Collaborated with diverse businesses like accountancy firms, legal entities, AI companies, and educational technology enterprises on ad hoc projects.
- Delivered customized B2B content, surpassing client expectations, enhancing industry engagement and brand
Key Achievements:
- Doubled blog traffic with high-quality content, significantly improving Takepayments website impact and user
MARKET RESEARCHER | VANTAGE HEALTH | LONDON | DEC 2016 – JUL 2017 Core Responsibilities:
- Led the effort to find and connect with new customers through research, analysis, and
- Transformed Vantage’s communication with a clear Tone of Voice
- Segmented Clinical Commissioning Groups, evaluating their product
Key Achievements:
- Identified a multi-million pound National Health Service contract for the
MARKETING EXECUTIVE | THE MADE SIMPLE GROUP | LONDON | OCT. 2012 – DEC. 2016 Core Responsibilities:
- Found new customers through research and
- Boosted Made Simple’s proposition via competitor analysis, improving website traffic and search
- Created engaging blog posts highlighting product
Key Achievements:
- Authored and Published 3 E-books on funding opportunities, start-up guidance in the UK, and the responsibilities of company directors.
- Created compelling email copy and marketing materials, boosting click-through and conversion rates.
E D U C A T I O N Bachelor of Science in International Politics – 2 : 1 City University, London / 2010 P R O F E S S I O N A L D E V E L O P M E N T Chartered Institute of Fundraising course – Trusts Fundraising course – Getting started August 2023 Guardian Copywriting Master Class April 2015 Marketing Theory Course – City University, London / April – July 2013
Topics
Notable clients
Takepayments, The MadeSimple Group, Bloom Legal, NEC, Sentrikey. MicadContract Preferences
Contract Type: | Freelance |
Preferred Location: | Remote |
Preferred Rate: | $0.25 / per word |