David Goulden
Customer focussed and operational copywriter London, United KingdomAbout Me
Work
Writing Samples
My portfolio The best TED talks to inspire your business to go forward 10 essential questions to ask a candidate How to make my website user friendly Ghoulish business disasters not to emulate See all 5 samplesServices
Experience / Education / Qualifications
P R O F E S S I O N A L E X P E R I E N C E
TRUST FUNDRAISER | AMBITIOUS ABOUT AUTISM| LONDON | MAY 2024 – SEPT 2024
Core Responsibilities
- Creating well-crafted grant applications to relevant trusts through the charity’s existing
- Stewardship of trusts through project updates and invitations to visit various Ambitious about Autism
- Prospecting and qualifying potential new
- Obtaining budgetary information and project plans from various stakeholders across the
Key achievements
- Project managed for two of the charities main autistic schools (Treehouse and The Rise).
- Brought in significant funds from different
- Facilitated connection for a potential partnership with The Hounslow Educational
- Championed various autistic participation programs through a large-scale trust
COPYWRITER | ADZY/SEVENBRANDS (MARKETING AGENCY) | LONDON | JAN 2024 – ongoing
Core Responsibilities
- Creating tailored blog content for ADZY and Seven Brands’
- Targeted industry research to understand ADZY’s different audiences of small business
- Utilizing Chat GPT to create compelling headlines for the ADZY platform
Key achievements
- Helped develop user-guides for the small business platform.
PROJECT AND BUSINESS SUPPORT | NEC HEALTH | LONDON | MAY 2021 – NOV 2023
Core Responsibilities:
- Partnered with implementation leads and Project Manager for the smooth execution of multiple projects
- Took detailed meeting notes and shared them promptly for clear communication and faster decision-
- Built strong relationships with National Health Service stakeholders, improving collaboration and meeting
- Collaborated with the Operations Manager by providing weekly reports to identify and resolve potential
- Liaised with NEC officers nationwide, driving efforts to increase NHS Diabetic eye screening participation that achieved substantial uptake improvement.
- Analysed the state of the NHS commissioning structure through auditing relevant organisations and groups throughout the
- Evaluating potential sales opportunities from my findings and ensuring they were highlighted and followed
Key Achievements:
- Created a detailed glossary to explain complex terms in the Rego product and its role in the REGO and NHS ecosystems, promoting team and stakeholder understanding.
- Developed weekly reports for the Operations Manager, providing project insights, challenges, and solutions, leading to better decisions and issue-solving.
- Managed social media accounts for the programs, using innovative strategies to enhance
- Demonstrated proficiency in creating spreadsheets, compiling comprehensive monthly and quarterly
- Brought in a number of significant leads from National Health Service organisations – one of whom has become a key client for the
- Presented my findings to senior management within NEC to inform them of potential opportunities within the new commissioning
COPYWRITER | TAKEPAYMENTS | LONDON | SEPT 2017 – APRIL 2021
Core Responsibilities:
- Created engaging weekly content for the Takepayments website, including blogs, guides, and thought leadership, boosting user engagement.
- Used Buzzsumo and Hootsuite for targeted influencer outreach, strengthening online authority through interactions with key bloggers and business figures.
- Collaborated with diverse businesses like accountancy firms, legal entities, AI companies, and educational technology enterprises on ad hoc projects.
- Delivered customized B2B content, surpassing client expectations, enhancing industry engagement and brand
Key Achievements:
- Doubled blog traffic with high-quality content, significantly improving Takepayments website impact and user
MARKET RESEARCHER | VANTAGE HEALTH | LONDON | DEC 2016 – JUL 2017
Core Responsibilities:
- Led the effort to find and connect with new customers through research, analysis, and
- Transformed Vantage’s communication with a clear Tone of Voice
- Segmented Clinical Commissioning Groups, evaluating their product
Key Achievements:
- Identified a multi-million pound National Health Service contract for the
MARKETING EXECUTIVE | THE MADE SIMPLE GROUP | LONDON | OCT. 2012 – DEC. 2016
Core Responsibilities:
- Found new customers through research and
- Boosted Made Simple’s proposition via competitor analysis, improving website traffic and search
- Created engaging blog posts highlighting product
Key Achievements:
- Authored and Published 3 E-books on funding opportunities, start-up guidance in the UK, and the responsibilities of company directors.
- Created compelling email copy and marketing materials, boosting click-through and conversion rates.
E D U C A T I O N
Bachelor of Science in International Politics – 2 : 1
City University, London / 2010
P R O F E S S I O N A L D E V E L O P M E N T
Chartered Institute of Fundraising course – Trusts Fundraising course – Getting started August 2023
Guardian Copywriting Master Class April 2015
Marketing Theory Course – City University, London / April – July 2013
Topics
Notable clients
Takepayments, The MadeSimple Group, Bloom Legal, NEC, Sentrikey. MicadContract Preferences
Contract Type: | Freelance |
Preferred Location: | Remote |
Preferred Rate: | $0.25 / per word |