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David Goulden

Customer focussed and operational copywriter London, United Kingdom

About Me

As a results-driven copywriter, I specialize in crafting content that drives measurable business outcomes, particularly for B2B technology and service providers. My work with Takepayments, a leading UK payment solutions provider, showcases my ability to deliver tangible results – I developed and executed a content strategy that doubled their blog traffic through targeted posts resonating with SME audiences. Most recently at Seven Brands, a B2B marketing agency, I combined deep industry research with cutting-edge AI tools to create high-performing content for their small business platform Adzy. This experience demonstrates my ability to blend technical understanding with compelling storytelling, ensuring complex solutions are communicated clearly to business audiences. My diverse portfolio spans healthcare technology platforms, professional services, and small business service providers, giving me the versatility to quickly grasp new sectors and adapt my writing style to different target audiences. This breadth of experience means I can hit the ground running with your project, bringing both fresh perspectives and proven approaches to content creation.

Work

Services

Book/Ebook Writing
Business writing
Case study writing
Copywriting
Editing
Grant writing
Press releases
SEO writing
Social media writing
Technical writing

Experience / Education / Qualifications

P R O F E S S I O N A L  E X P E R I E N C E

 

TRUST FUNDRAISER | AMBITIOUS ABOUT AUTISM| LONDON | MAY 2024 – SEPT 2024

Core Responsibilities

  • Creating well-crafted grant applications to relevant trusts through the charity’s existing
  • Stewardship of trusts through project updates and invitations to visit various Ambitious about Autism
  • Prospecting and qualifying potential new
  • Obtaining budgetary information and project plans from various stakeholders across the

Key achievements

  • Project managed for two of the charities main autistic schools (Treehouse and The Rise).
  • Brought in significant funds from different
  • Facilitated connection for a potential partnership with The Hounslow Educational
  • Championed various autistic participation programs through a large-scale trust

COPYWRITER | ADZY/SEVENBRANDS (MARKETING AGENCY) | LONDON | JAN 2024 – ongoing

Core Responsibilities

  • Creating tailored blog content for ADZY and Seven Brands’
  • Targeted industry research to understand ADZY’s different audiences of small business
  • Utilizing Chat GPT to create compelling headlines for the ADZY platform

Key achievements

  • Helped develop user-guides for the small business platform.

PROJECT AND BUSINESS SUPPORT | NEC HEALTH | LONDON | MAY 2021 – NOV 2023

Core Responsibilities:

  • Partnered with implementation leads and Project Manager for the smooth execution of multiple projects
  • Took detailed meeting notes and shared them promptly for clear communication and faster decision-
  • Built strong relationships with National Health Service stakeholders, improving collaboration and meeting
  • Collaborated with the Operations Manager by providing weekly reports to identify and resolve potential
  • Liaised with NEC officers nationwide, driving efforts to increase NHS Diabetic eye screening participation that achieved substantial uptake improvement.
  • Analysed the state of the NHS commissioning structure through auditing relevant organisations and groups throughout the
  • Evaluating potential sales opportunities from my findings and ensuring they were highlighted and followed

Key Achievements:

  • Created a detailed glossary to explain complex terms in the Rego product and its role in the REGO and NHS ecosystems, promoting team and stakeholder understanding.
  • Developed weekly reports for the Operations Manager, providing project insights, challenges, and solutions, leading to better decisions and issue-solving.
  • Managed social media accounts for the programs, using innovative strategies to enhance
  • Demonstrated proficiency in creating spreadsheets, compiling comprehensive monthly and quarterly
  • Brought in a number of significant leads from National Health Service organisations – one of whom has become a key client for the
  • Presented my findings to senior management within NEC to inform them of potential opportunities within the new commissioning

COPYWRITER | TAKEPAYMENTS | LONDON | SEPT 2017 – APRIL 2021

Core Responsibilities:

  • Created engaging weekly content for the Takepayments website, including blogs, guides, and thought leadership, boosting user engagement.
  • Used Buzzsumo and Hootsuite for targeted influencer outreach, strengthening online authority through interactions with key bloggers and business figures.
  • Collaborated with diverse businesses like accountancy firms, legal entities, AI companies, and educational technology enterprises on ad hoc projects.
  • Delivered customized B2B content, surpassing client expectations, enhancing industry engagement and brand

Key Achievements:

  • Doubled blog traffic with high-quality content, significantly improving Takepayments website impact and user

MARKET RESEARCHER | VANTAGE HEALTH | LONDON | DEC 2016 – JUL 2017

Core Responsibilities:

  • Led the effort to find and connect with new customers through research, analysis, and
  • Transformed Vantage’s communication with a clear Tone of Voice
  • Segmented Clinical Commissioning Groups, evaluating their product

Key Achievements:

  • Identified a multi-million pound National Health Service contract for the

MARKETING EXECUTIVE | THE MADE SIMPLE GROUP | LONDON | OCT. 2012 – DEC. 2016

Core Responsibilities:

  • Found new customers through research and
  • Boosted Made Simple’s proposition via competitor analysis, improving website traffic and search
  • Created engaging blog posts highlighting product

Key Achievements:

  • Authored and Published 3 E-books on funding opportunities, start-up guidance in the UK, and the responsibilities of company directors.
  • Created compelling email copy and marketing materials, boosting click-through and conversion rates.

E D U C A T I O N

Bachelor of Science in International Politics – 2 : 1

City University, London / 2010

P R O F E S S I O N A L  D E V E L O P M E N T

 

Chartered Institute of Fundraising course – Trusts Fundraising course – Getting started August 2023

Guardian Copywriting Master Class April 2015

Marketing Theory Course –  City University, London / April – July 2013

Topics

Business and enterpreneurship
Digital marketing
Education
Fitness and exercise
Gaming
Marketing
News
Self help and personal development
Technology

Notable clients

Takepayments, The MadeSimple Group, Bloom Legal, NEC, Sentrikey. Micad

Contract Preferences

Contract Type: Freelance
Preferred Location: Remote
Preferred Rate: $0.25 / per word