Davis Porter

Education: Bachelor of Arts in Business and Management,
Leeds Trinity University

So far, I’ve published over 4 million words based on research from over 2.8 million credible sources. My journey has also seen me test out more than 4,700 business tools, perform thousands of multivariate tests on web audiences, and write for high-traffic publications across 18 countries.

These publishers have, in particular, lauded my panache for creating audience-centric content, exhaustively fulfilling search intent, and synthesizing complex technical subjects into easily digestible narratives.

Instead of rushing to churn out keyword-stuffed content, I take the time to judiciously examine my target audience’s pain points through trend analyses, social listening, and sentiment analyses. While at it, I also conduct rigorous content gap analyses to salvage all the unexploited audience-rich opportunities. These insights ultimately provide me with a baseline for developing “people-first” content in line with Google’s E-E-A-T standards.

That’s not to say I disregard other SEO tactics. Even as I observe Google’s Helpful Content guidelines, I still tactfully optimize my content based on findings drawn from technical page audits, organic research, backlink gap analysis, and log file analysis.