Dawn G

Professional Summary

As a professional Content Writer and Editor, I bring creativity and analytical ability to
any project.

Certified in SEO through Google’s Digital Garage and Semrush Academy in ContentLed SEO, I am proficient in leveraging tools like Semrush, Google Sheets, Jira, and
GA4,

Experienced in managing and optimising content.across platforms like Contentful
and WordPress, I am an expert at crafting engaging content, proofreading, editing,
and measuring its success.

Skills
● Expertise in SEO on-page optimization and Content Writing
● Proficient in Copywriting
● Certified in SEO by Google’s Digital Garage
● Certified in Content-Led SEO by Semrush Academy
● Proficient with Semrush, GA4, Jira, Trello, and Asana
● Experienced in Content Management using Contentful and WordPress
● Skilled in Agile Marketing Techniques
● Adept at Tracking and Analyzing Blog Performance with GA4
● Competent with Google Drive and Microsoft Office Suite
● Utilizes AI for Task Simplification
● Strong Research Skills
● Experienced in Content Localization and Multi-language Projects
● Excellent customer communication skills from a past in hospitality
● Ability to stay calm under pressure
● Proven experience of working in cross-functional teams

Professional Experience

SEO Content Writer/Editor, TestGorilla

● March 2022 – 2024| Remote

● Spearheaded content initiatives as a pivotal member of the marketing
team, focusing on SEO content writing and editing.
● Managed a small, dynamic team of freelancers, orchestrating project
workflows and ensuring quality content delivery, honing my leadership
and project management skills.
● Acted as the primary liaison with one of TestGorilla’s key writing
agencies, facilitating clear communication and collaboration to drive
content strategy forward.
● Demonstrated exceptional flexibility and adaptability, mastering the art
of task switching and managing multiple projects simultaneously
without compromising quality or deadlines.
● Played a key role in cross-functional collaboration, working closely with
marketing, product, and design teams to develop and execute
comprehensive content projects, ensuring all content aligned with
broader company goals and user needs.
● Instrumental in creating and refining TestGorilla’s SEO content
guidelines, collaborating with the SEO team to establish best practices
that enhance content visibility and engagement.
● Worked as part of the Global team to localize existing content across
five languages, expanding the reach and accessibility of TestGorilla’s
resources.
● Actively edited and refined blog posts and website content to maintain
high quality standards, contributing to a cohesive and engaging user
experience.
● Innovated strategies to increase conversion through blog posts and
CTAs, demonstrating a keen understanding of content’s role in driving
business objectives.
● Utilized tools like Google Meet, Slack, and Jira for effective remote
collaboration across different time zones, ensuring team cohesion and
project alignment.
● Leveraged GA4 for comprehensive tracking and analysis, enhancing
blog performance through data-driven insights.

Article Reviewer, Study.com
● March 2021 – March 2022 (1 year 1 month)

Content Writer, PhotoWorkout

● March 2021 – March 2022 (1 year 1 month)

Reviewer/Buying Guide Writer, Lumoid

● May 2020 – March 2022 (1 year 11 months)

Freelance Photography Tutorial Writer, Envira Gallery

● August 2019 – March 2022 (2 years 8 months)

Freelance Writer, Self-Employed

● June 2017 – Present | Durham, United Kingdom
● Produced a wide range of articles, blog posts, and in-depth reviews
across various niches.

Photographer, Self-Employed

● March 2017 – March 2022 (5 years 1 month) | North East England
Article Writer, SLR Lounge
● September 2020 – March 2021 (7 months)

Freelance Content Writer/Photographer, Ciaopeople Media Group

● March 2018 – June 2020 (2 years 4 months) | United Kingdom
● Specialized in food content, creating engaging list-style articles and
captivating recipe photography.

Photography Content Writer, Skylum Software

● March 2018 – October 2018 (8 months)
● Authored informative articles, tutorials, and blog posts on photography
and editing software.

Education

Bachelor of Arts – BA, Photography (First-Class Honours)
● The Northern School of Art, 2016 – 2019
BTEC Extended Diploma, Digital Photography
● Gateshead College, 2012 – 2014

Certifications

SEO Certification
● Google’s Digital Garage
Content-Led SEO
● Semrush Academy