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Flor Maria Cruz

Profesional tech and environment content writer. Cali, Colombia

About Me

I am a content/copywriter Copywriter that bridges hearts and brands with words that click—6+ years crafting stories that make words matter, from writing that connects on a deep level to email campaigns that convert. Bilingual (English and Spanish), I create clear, relatable narratives into content that keeps readers hooked.


Writing Samples



Book/Ebook Writing
Business writing
Case study writing
Content strategy
Email copywriting
Resume writing
Social media writing

Experience / Education / Qualifications

I graduated from law school and worked in insurance. Afterwards, I began freelance writing for Venezuela Analitica on economics and politics, and I edited books for them.

I wrote for a photography online magazine about photography—I’m also a photographer.

After living many years in Venezuela, I moved to Colombia and opened a pop-up restaurant. I handled social media, PR, and sales until Covid had me close the business.

I opened The Analytical Wordsmith, where I offer content writing services on the tech and environment niches.

I have written about climate change and digital marketing. Self-improvement and relationships.

I studied copywriting and travel writing with AWAI.

With LinkedIn:

    • Content Marketing funnel for creators.
    • Email Marketing strategy and optimization.
    • Selling with Stories.
    • Content Marketing and Social Media.
    • Personal Branding for Social Media.
    • Tips for Better Business Writing
  • Udemy
    • Digital Marketing
  • WordPress
    • Introduction to SEO


Digital marketing
Environment and sustainability
Self help and personal development

Notable clients

Xilva, The Global Marketplace, Asegure S.A (Insurance Broker), Hicabai, Alexander Christian Blaser (As a ghostwriter) Venamcham, Living in Venezuela, Venezuela Analitica.

Contract Preferences

Contract Type: Freelance
Preferred Location: Remote
Preferred Rate: $0.70 / per word