Hayley Mills

• Freelance Copywriting (2023 – Present)

Content Writer and Market Researcher – Pointline

• Researched target audience and competitors to guide content creation

• Performed on-site and off-site audits to identify SEO gaps and implement solutions
• Ensured content is optimized for SEO and user engagement
• Wrote persuasive copy for brand social media LinkedIn, Facebook
• Worked closely with UI/UX designers to ensure copy complemented web design

Website Copy – Magic Steve

• Writing engaging content with appropriate tone aligned with the target audience
• Adapted writing style to fit both B2B and B2C audiences
• Created copy for various website elements e.g buttons, forms etc.

Social Media Content Writer and Web Copy – Tierro

• Researched topics and wrote engaging Facebook posts for brand account
• Wrote engaging SEO-oriented web copy for the site to ensure higher audience engagement
• Conducted keyword research and applied relevant terms to boost SEO performance and increase