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Kay Kearney

Copywriting, editing, adaption Hammond, United States

About Me

Seasoned marketing professional with over two decades experience across the financial, health care and high-tech sectors. Expansive writing experience across a variety of industries and subjects including copywriting, editing and adaptation.

Work

Services

Ad copy writing
Business writing
Content strategy
Copywriting
Editing
Email copywriting
News writing
Press releases
Product description writing
Proofreading

Experience / Education / Qualifications

KAY KEARNEY 

51538 Doolittle Lane | Loranger, LA    985.517.0045 | kaykay123@hotmail.com    

Seasoned marketing professional with over two decades experience across the financial, health care and high-tech sectors.  Developing and leveraging impactful strategies through innovation proves challenging and rewarding. I especially value the significance of relationships and meaningful interactions in every endeavor, whether I am leading and motivating a team or approaching it from an ownership mentality.

 EXPERIENCE 

Nov 2022- present 

Marketing Manager | First Guaranty Bank | Hammond, LA

-Directed a team of high-performing marketing professionals.

-Responsible for all marketing activities for corporate bank system, 36 branches, 4 states.

-Formulated and successfully implemented omni-channel marketing strategies from conception to completion.

-Created, managed and allocated high level, financial resources, including advertising budget and expenditures/

-Leveraged diverse data sources and CRM systems to forecast market trends, formulate strategic decisions, and enhance targeted marketing efforts.

-Navigated team through pivoting business initiatives to effectively align marketing’s efforts with strategic objectives while ensuring on target brand messaging.

-Directed and streamlined project management for all marketing and communication disciplines including:

*Content creation for web, social, digital, print, outdoor

*Corporate special events

*Technical and consumer content development

*In-depth market research and analysis

*Email, digital, print and direct mail advertisement

*Digital videography project development and execution

Feb 2007- Nov 2022  

Market Strategist/Business Development | North Oaks Health System | Hammond, LA

-Extensive knowledge in development and implementation of comprehensive marketing and business development strategies across multiple health care service and product lines.

-Operational subject matter expert that facilitated cross-promotional opportunities to enhance the overall patient experience.

-Successful promotion of numerous health care service lines and clinics including Heart Health Services, Cardiology, Interventional Radiology, Diagnostics, Sleep Disorders, Laboratory, Rehabilitation Services, Rheumatology, Eye Care, Endocrinology, Pulmonology, Neurology, Wellness and Smoking Cessation.

-Vast content development from conception, design and implementation of interactive and traditional print and digital materials for mass distribution.

-Creative and technical writing experienced focused on clear, concise and innovative communication for intended audiences.  Credited writer for various original content pieces.

-Conducted in-depth market research, utilization trending and financial profitability analysis to assist stakeholders in meeting budgeted goals.

-Successful management and analysis of marketing strategies utilizing measurement tracking tools.

-Effectively planned and executed special events and community outreach programs such as provider seminars, community-wide screening events, grand opening ceremonies, corporate sponsorship events and fundraisers.

-Ownership and management of business development and sales endeavors for assigned service lines and clinics across geographical area.  Identify both internal and external provider referral sources while maintaining and nurturing relationships to help meet budgeted goals and strategic initiatives.

Sep 1999-Feb 2007  

Sales/Marketing Administrator | Oracle Corporation | Redwood Shores, CA

-Sales forecasting, budgeting and trending

-Extensive multi-channel data and productivity analysis

-Creative development of digital and print support materials

-Planning and execution of corporate events

EDUCATION  

Master of Business Administration, Marketing | Notre Dame de Namur College | Belmont, CA | May 2003

Bachelor of Science, Marketing/Management | Southeastern Louisiana University | Hammond, LA | Dec 1998

Topics

Business and enterpreneurship
Digital marketing
Education
Finance
Health
Marketing
News

Contract Preferences

Contract Type: Freelance
Preferred Location: Remote
Preferred Rate: $.10 / per word