Nicole Estes-Thompson

Freelance Digital Marketer and Copywriter
Nicole Writes

As a freelance writer, I have developed the following skills:

• Communication
• Research
• Competitor Research
• Editing
• Proofreading
• SEO
• Social Media Marketing
• Social Media Management
• Branding
• Content Management Systems
• SEMrush
• Excel
• Word
• Trello
• Canva

I have worked in a variety of roles, including blogger, SEO consultant, copywriter, ghostwriter, editor, branding consultant, and marketing consultant. Niches I am most passionate about are health and wellness, travel, business, lifestyle, and parenting. I have a proven track record of increasing my clients’ overall traffic volume, reader retention, and conversions.

I also run my own blog on WordPress where I practice my writing skills. I also use this platform to help other parents learn to make money on their own time. Allowing them to spend more time with their families and pursue better opportunities.

SEO Manager
Total Apex Media

In this role, I was responsible for:

• Auditing all 5 of the company’s sites
• Creating an SEO strategy for each site
• Designing training for writers on branding and SEO
• Generating monthly SEO reports
• Identifying any issues with technical SEO and developing a solution
• Coordinating SEO strategy with the social media team
• Developing email newsletters

In this position, I greatly improved my leadership and communication skills. I was also able to further develop my experience with SEMrush, Monday.com, Trello, WordPress, and Excel.