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Olawale Ajayi

Conversion Copywriter and Content Strategist ife, Nigeria

About Me

I am a storyteller-for-hire with 8+ years of experience helping brands in finance, real estate, technology, SaaS, medicine, and beauty craft content that people actually want to read. The kind that sells, teaches, and builds trust, without the soul-crushing corporate fluff that makes readers glaze over faster than a Krispy Kreme donut. Over the years, my words have done more than fill pages. They have generated over $900,000 in combined client acquisitions, increased sales, and marketing savings, while I personally earned over $70,000+ on Upwork delivering high-performance copy. My email campaigns have achieved open rates north of 60%; well above industry averages, because I write subject lines that get clicks, not yawns. My mission? To make your brand voice so sharp and distinctive that your competitors will “accidentally” start copying it, and then wonder why it still does not work for them. My secret? Every piece I create is built on deep research, tailored strategy, and just the right dose of personality - so your audience feels like you are speaking only to them.

Work

Services

Ad copy writing
Business writing
Case study writing
Content strategy
Copywriting
Editing
Email copywriting
Ghostwriting
Press releases
Product description writing

Experience / Education / Qualifications

What I Bring to the Table

  • Proven Expertise: 8+ years of writing, editing, and strategy for clients from startups to global brands. I have delivered content that drives clicks, boosts trust, and sometimes even gets bookmarked (yes, that still happens).
  • Versatility: Blogs, landing pages, ad scripts, video content, and more – all tailored to your industry and audience so it feels custom-built, not copy-pasted.
  • Strategy + Execution: I do not just write pretty words. I research, plan, and optimize so that every sentence works as hard as you do.
  • B2B & B2C Friendly: I can speak to business leaders, everyday consumers, or both – without sounding like I am wearing a stiff suit or selling snake oil.

Topics

Beauty & Fashion
Business and enterpreneurship
Design
Digital marketing
Entertainment
Environment and sustainability
Finance
Fitness and exercise
Food and drink
Gaming

Notable clients

Trading.com, CREModels.com, Snapfix.com

Contract Preferences

Contract Type: Freelance
Preferred Location: Remote
Preferred Rate: $30 / per hour